Marketing Manager

Joey Yap Research International

Kuala Lumpur

On-site

MYR 120,000 - 180,000

Full time

42 hours ago

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Job summary

Joey Yap Research International in Kuala Lumpur is seeking a versatile Marketing Manager to lead integrated campaigns across digital platforms and in-person events. You will manage campaign planning, content strategy, email marketing, and customer engagement to drive brand growth.

You will oversee cross-functional teams, coordinate with external partners, and leverage AI tools to improve efficiency and outcomes.

Qualifications

Diploma or Degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of marketing experience in campaigns, digital ads, social media, and integrated execution.
Experience in email marketing, automation, and customer journey optimisation.
Strong copywriting, content development, and communication skills.
Proficiency with graphic design software such as Adobe Creative Suite.
Experience using AI tools and marketing technologies is an advantage.
Experience managing events, vendors, and external partners is a plus.
Excellent English communication; Mandarin is an advantage; local citizen status required.

Responsibilities

Plan, develop, and execute integrated campaigns across email, social media, e-commerce, and events.
Design and optimise sales funnels, backend systems, and customer workflows to boost conversion.
Monitor campaign performance and identify opportunities for improvement.
Develop engaging email sequences and social content calendars aligned with objectives.
Create brand-aligned copy for ads, landing pages, emails, and websites.
Lead and coordinate cross-functional teams to ensure timely delivery.
Oversee vendors, KOLs, and production partners to support campaigns and events.
Provide hands-on support during events and customer engagement activities.

Skills

Integrated marketing strategy

Campaign execution

Sales funnel development

Email marketing

Copywriting

Social media marketing

AI tools & marketing tech

Graphic design

Team leadership

Event planning & on-site ops

Vendor & partner management

Customer engagement & community mgmt

Education

Diploma or Degree in Marketing, Communications, Business, or related field

Tools

Adobe Creative Suite

Marketing automation

AI tools

Job description

We are seeking a versatile and results-driven Marketing Manager to lead and execute integrated marketing initiatives across digital platforms and physical events. The ideal candidate has strong expertise in campaign management, sales funnel development, content strategy, email marketing, and customer engagement.

This role requires a balance of creative thinking, strategic planning, and hands-on execution to drive brand growth, increase audience engagement, and improve marketing performance. The successful candidate will also oversee cross-functional teams, manage external partners, and leverage AI tools and emerging technologies to enhance marketing efficiency and effectiveness.

Job Responsibilities

1. Strategic Campaign Planning & Execution

Plan, develop, and execute integrated marketing campaigns across email, social media, e-commerce, and physical events to strengthen brand consistency and maximise audience reach.
Design and optimise sales funnels, marketing packages, backend systems, and customer communication workflows to improve the customer journey and conversion rates.
Monitor campaign performance and identify opportunities to improve marketing effectiveness and achieve business objectives.

2. Content & Communication Strategy

Develop and manage engaging, conversion-focused email sequences and social media content calendars aligned with target audiences, platform best practices, and campaign objectives.
Create compelling, brand-aligned copy for advertisements, landing pages, emails, social media, and websites.
Apply storytelling techniques and adaptable communication styles to strengthen brand messaging, engage audiences, and drive conversions.

3. Creative & Graphic Design Oversight

Create visually engaging graphics, banners, and marketing materials for social media, email campaigns, and digital advertisements.
Ensure all creative assets align with brand guidelines, campaign objectives, and platform requirements.
Leverage creative tools and AI technologies to improve content production efficiency and quality.

4. Team & Project Management

Lead, manage, and coordinate team members across different functions to ensure effective collaboration and timely delivery of marketing initiatives.
Oversee project timelines, priorities, and deliverables while maintaining quality standards in a fast-paced environment.
Manage special projects and ad hoc assignments as required.

5. Vendor & Partner Management

Build and maintain strong relationships with vendors, key opinion leaders (KOLs), and production partners to support campaign execution, product sourcing, and event logistics.
Coordinate external resources, monitor deliverables, and ensure projects are completed on time and to the required standards.

6. Customer Engagement & Community Management

Provide hands-on customer support through Telegram, Facebook Groups, and other relevant communication channels, ensuring timely responses and effective issue resolution.
Engage with customers and community members to strengthen relationships, encourage participation, and gather valuable feedback.
Support on-site events when required, engaging with customers and identifying insights to improve future marketing initiatives.

7. Event & Community Activation

Conceptualise and execute creative engagement strategies to drive participation across physical events, online events, and community activities.
Coordinate event planning, promotional activities, on-site operations, and post-event follow-ups.
Network with potential clients, KOLs, and strategic partners to expand brand visibility and strengthen community engagement.

Qualifications & Requirements

Diploma or Degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of relevant marketing experience, particularly in sales funnel development, digital advertising, social media content, and integrated campaign execution.
Proven experience in email marketing, marketing automation, and customer journey optimisation.
Strong copywriting, content development, and communication skills.
Proficiency in graphic design software, such as Adobe Creative Suite, or equivalent tools.
Experience using AI tools and marketing technologies is a strong advantage.
Experience managing marketing events, vendors, and external partners will be an added advantage.
Excellent communication and interpersonal skills in English; Mandarin proficiency is an advantage.
Highly adaptable, organised, and comfortable managing multiple projects in a fast-paced environment.
Willingness to provide hands-on support during events and customer engagement activities when required.
Only for local citizens.

Core Competencies