Marketing Executive / Senior Executive (Promotion & Retail)

MR.DIY Group (M) Berhad; Seri Kembangan; On-site; MYR 36,000 - 60,000; Full time

Job summary

MR.DIY Group (M) Berhad is seeking a Marketing Campaigns & POSM Specialist to plan, execute, and oversee monthly promotional themes and POSM materials across stores. You will coordinate with designers and vendors, ensuring timely delivery and brand consistency.

The role requires a Bachelor's degree in Marketing or related field, plus 1 year of retail marketing experience, with strong English and Bahasa Malaysia skills. Mandarin is a bonus in a multi-store environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent is required.
• Proficiency in Google Workspace or Microsoft Office apps is essential.
• Strong coordination and timeline management are expected.
• Excellent communication and stakeholder management skills are required.
• English and Bahasa Malaysia fluency; Mandarin is a plus.

Responsibilities

• Plan and execute monthly promotional themes and seasonal campaigns.
• Oversee production of POSM materials (posters, wobblers, gondola headers, digital displays).
• Coordinate production and deployment of POSM across stores for timely execution.
• Ensure campaign materials align with brand identity and campaign direction.
• Liaise with designers to create KV and POSM assets that drive conversions.
• Act as primary contact for Procurement, Operations, and other teams.
• Coordinate with external vendors on campaign and POSM production and delivery.
• Track in-store materials and campaign performance, including sales impact.
• Prepare post-mortem reports with actionable ROI insights for management.
• Identify improvements and provide recommendations for future campaigns.

Skills

Google Sheets

Google Slides

Excel

PowerPoint

Coordination skills

Stakeholder management

Communication

English & Bahasa Malaysia fluency

Mandarin (advantage)

Education

Bachelor’s Degree in Marketing, Business, or equivalent

Tools

Google Sheets

Google Slides

Excel

PowerPoint

Job description

Key Responsibilities

1. Campaign & POSM Management

• Plan and execute monthly promotional themes and seasonal campaigns.

• Oversee the production of POSM materials, including posters, wobblers, gondola headers, and digital displays.

• Coordinate the production and deployment of POSM materials to ensure timely execution across stores.

• Ensure campaign materials are accurate and aligned with the overall campaign direction and brand identity.

2. Stakeholder Liaison

• Work closely with designers to create Key Visuals (KV) and various POSM assets that align with our brand identity while driving high conversion.

• Act as the primary point of contact for internal departments, including Procurement, Operations, and other relevant teams.

• Liaise with external vendors on campaign and POSM requirements, production, and delivery.

• Coordinate and follow up with relevant stakeholders to ensure campaign timelines and deliverables are met.

3. Reporting & Analysis

• Track the effectiveness of in-store materials and overall campaign performance, including relevant sales performance.

• Prepare post-mortem reports for major campaigns, providing actionable insights and ROI analysis to the management team.

• Identify areas for improvement and provide recommendations for future campaigns.

Requirements

• Bachelor’s Degree in Marketing, Business, or equivalent.

• Minimum 1 year of working experience in Marketing, preferably within the retail industry.

• Proficiency in Google Workspace applications such as Google Sheets and Google Slides, or equivalent Microsoft applications such as Excel and PowerPoint.

• Strong coordination, follow-up, and timeline management skills.

• Good communication and stakeholder management skills.

• Able to manage multiple tasks and campaign timelines effectively.

• Fluent in English and Bahasa Malaysia; ability to speak Mandarin is an added advantage.