Marketing Manager

Private Advertiser; West Coast Division; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based incentives and bonus

Career growth and development

Job summary

Private Advertiser in Malaysia is seeking a Marketing Manager to conceptualise, plan, and execute integrated campaigns that drive footfall, retail sales, and strengthen brand positioning.

You will lead a marketing and creative team, manage digital presence across social media and paid ads, and collaborate with the Head of Sales & Marketing to deliver measurable results.

Qualifications

• Bachelor’s Degree / Diploma in Marketing, Business, Communications, Mass Communication, or a related field.
• Minimum 5 years of working experience in a marketing, advertising, or brand management role, including at least 1 year in a managerial or similar leadership role.
• Proven track record of developing and executing successful, integrated marketing campaigns that drive measurable results; experience in retail or consumer goods is a plus.
• Mastery of platforms like Google Ads and Meta Ads Manager to plan, launch, and optimize advertising campaigns.
• Excellent communication and interpersonal skills in English and Bahasa Malaysia.

Responsibilities

• Assist the Head of Sales & Marketing in planning, development, and execution of marketing strategies and campaigns, including product launches, promotional events, retail campaigns, and social media initiatives.
• Manage and grow the Company’s digital presence across social media, paid advertising, and digital marketing.
• Plan, launch, and optimize paid advertising campaigns (Meta, Google, etc.) to drive traffic, conversions, and brand awareness.
• Conduct market research and analyse consumer trends, competitor activities, and campaign performance to support business decisions.
• Develop and manage content calendars, campaign schedules, and team timelines for the marketing and creative team.
• Monitor and prepare reports on campaign performance, social media engagement, and promotional effectiveness, with recommendations for improvement.
• Manage and mentor a team of marketing and brand specialists, including content writers, social media personnel, and graphic designers to support the overall marketing and corporate communication activities.

Skills

Leadership

Communication

Strategic thinking

Education

Marketing degree

Job description

The Marketing Manager is responsible for conceptualising, planning, and executing integrated marketing campaigns that drive footfall, retail sales, and brand positioning of the Company.

What We Offer

• Performance-based incentives and bonuses
• Career growth and development opportunities

Key Responsibilities

• Assist the Head of Sales & Marketing in the planning, development, and execution of marketing strategies and campaigns, including product launches, promotional events, retail campaigns, and social media initiatives.
• Manage and grow the Company’s digital presence across social media, paid advertising, and digital marketing.
• Plan, launch, and optimize paid advertising campaigns (Meta, Google, etc.) to drive traffic, conversions, and brand awareness.
• Conduct market research and analyse consumer trends, competitor activities, and campaign performance to support business decisions.
• Develop and manage content calendars, campaign schedules, and team timelines for the marketing and creative team.
• Monitor and prepare reports on campaign performance, social media engagement, and promotional effectiveness, with recommendations for improvement.
• Manage and mentor a team of marketing and brand specialists, including content writers, social media personnel, and graphic designers to support the overall marketing and corporate communication activities.

Key Requirements

• Bachelor’s Degree / Diploma in Marketing, Business, Communications, Mass Communication, or a related field.
• Minimum 5 years of working experience in a marketing, advertising, or brand management role, including at least 1 year in a managerial or similar leadership role.
• Proven track record of developing and executing successful, integrated marketing campaigns that drive measurable results, experience in retail or consumer goods will be an added advantage.
• Mastery of platforms like Google Ads and Meta Ads Manager to plan, launch, and optimize advertising campaigns.
• Excellent communication and interpersonal skills in English and Bahasa Malaysia.