Senior Marketing Executive

SEASON RETAIL MANAGEMENT SDN. BHD.; Johor Bahru; On-site; MYR 60,000 - 120,000; Full time

Job summary

SEASON RETAIL MANAGEMENT SDN. BHD. in Johor Bahru, Malaysia, is seeking a Senior Marketing Executive to lead and drive integrated marketing communications across digital, print, and social channels. The role focuses on strategic planning, campaign execution, and mentorship of junior staff.

You will manage budgets, analyze performance, and ensure brand consistency while collaborating with sales, product, and retail teams to support business growth objectives.

Qualifications

• 5+ years of professional experience in marketing communications, marketing management or a related role within a retail, consumer goods or corporate environment.
• Proven track record of developing and executing successful integrated marketing campaigns from conception to delivery.
• Strong understanding of marketing channels, digital marketing platforms, social media management and content marketing strategies.
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages and content.
• Demonstrated experience with marketing analytics, market research and data-driven decision making.
• Proficiency in marketing tools and software, including email marketing platforms, social media management tools and Microsoft Office Suite.
• Experience in budget management and demonstrable ability to deliver results within financial constraints.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Leadership experience with proven ability to mentor, guide and develop team members effectively.
• Tertiary qualification in Marketing, Communications, Business or a related discipline is preferred
• Knowledge of retail industry trends and consumer behaviour insights is advantageous
• Creative thinking combined with strong analytical skills and attention to detail

Responsibilities

• Develop and implement comprehensive marketing communications strategies aligned with company objectives and brand positioning
• Lead the creation and execution of integrated marketing campaigns across digital, print, social media and other relevant channels
• Manage the marketing communications budget effectively and track return on investment for all campaigns and initiatives
• Oversee the production of marketing materials, including copywriting, graphic design, video content and promotional assets
• Coordinate with internal stakeholders, external agencies and vendors to ensure timely delivery of marketing projects
• Monitor market trends, competitor activities and consumer behavior to identify opportunities for marketing optimization
• Analyse campaign performance metrics and provide regular reporting and insights to senior management
• Manage and mentor junior marketing staff, providing guidance, support and professional development opportunities
• Maintain brand consistency across all communications touchpoints and ensure compliance with brand guidelines
• Liaise with sales, product and retail teams to ensure marketing efforts support broader business initiatives

Skills

Marketing channels

Digital marketing

Social media management

Content marketing

Brand management

Marketing analytics

Market research

Email marketing tools

Microsoft Office

Budget management

Education

Tertiary qualification in Marketing, Communications, Business or a related discipline

Tools

Email marketing platforms

Social media management tools

Job description

About the role

We are seeking a Senior Marketing Executive to join SEASON RETAIL MANAGEMENT SDN. BHD. in Johor Bahru, Johor. This is a full-time position that offers a strategic opportunity to lead and drive our marketing communications efforts across multiple channels and campaigns. As a Senior Marketing Executive, you will play a crucial role in developing and executing integrated marketing strategies that strengthen our brand presence, engage our target audiences, and support our business growth objectives. This role requires a dynamic professional who can balance strategic thinking with tactical execution, whilst leading and mentoring junior team members to deliver exceptional marketing communications results.

Key responsibilities

• Develop and implement comprehensive marketing communications strategies aligned with company objectives and brand positioning
• Lead the creation and execution of integrated marketing campaigns across digital, print, social media and other relevant channels
• Manage the marketing communications budget effectively and track return on investment for all campaigns and initiatives
• Oversee the production of marketing materials, including copywriting, graphic design, video content and promotional assets
• Coordinate with internal stakeholders, external agencies and vendors to ensure timely delivery of marketing projects
• Monitor market trends, competitor activities and consumer behavior to identify opportunities for marketing optimization
• Analyse campaign performance metrics and provide regular reporting and insights to senior management
• Manage and mentor junior marketing staff, providing guidance, support and professional development opportunities
• Maintain brand consistency across all communications touchpoints and ensure compliance with brand guidelines
• Liaise with sales, product and retail teams to ensure marketing efforts support broader business initiatives

Requirement

• 5+ years of professional experience in marketing communications, marketing management or a related role within a retail, consumer goods or corporate environment
• Proven track record of developing and executing successful integrated marketing campaigns from conception to delivery
• Strong understanding of marketing channels, digital marketing platforms, social media management and content marketing strategies
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages and content
• Demonstrated experience with marketing analytics, market research and data-driven decision making
• Proficiency in marketing tools and software, including email marketing platforms, social media management tools and Microsoft Office Suite
• Experience in budget management and demonstrable ability to deliver results within financial constraints
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Leadership experience with proven ability to mentor, guide and develop team members effectively
• Tertiary qualification in Marketing, Communications, Business or a related discipline is preferred
• Knowledge of retail industry trends and consumer behaviour insights is advantageous
• Creative thinking combined with strong analytical skills and attention to detail