Senior Marketing Campaigns Executive

Monee; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Monee in Malaysia is seeking a Marketing Campaigns Team Lead to own end-to-end campaigns, lead a small team, and partner with product, regional, and creative teams to drive business impact.

You will plan, manage, and optimize campaigns for ShopeePay products, monitor performance, extract insights, and mentor junior colleagues in a fast-paced fintech environment.

Qualifications

• Bachelor's degree in Business/Marketing or related field from a reputable university.
• Experience planning and executing complete marketing campaigns with post-campaign review (≥3 years).
• Experience managing projects and coordinating with cross-functional stakeholders (≥5 years).
• Knowledge of digital marketing channels and performance metrics (e.g., CTR, CPA, ROAS).
• Ability to analyze campaign data and translate insights into actions.
• Strong English and Malay communication for campaign coordination.

Responsibilities

• Take full ownership of business performance and marketing strategy for ShopeePay products assigned.
• Develop understanding of products, customers, and market landscape to identify growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns with timely delivery and measurable results.
• Collaborate with Product, BD, Regional, and Creative teams, plus external partners to deliver impactful campaigns.
• Monitor and analyze campaign performance, extract insights, and implement improvements.
• Lead, mentor, and guide junior team members to ensure quality execution and development.

Skills

Campaign planning

Stakeholder management

Performance marketing

Analytics

Communication

Teamwork

Education

Bachelor's degree in Marketing

Tools

Advertising platforms

CRM tools

Marketing dashboards

Job description

About The Team

We are a fast-moving, ambitious, and collaborative team that delivers impactful marketing campaigns across multiple product lines.

We are looking for a Marketing Campaigns Team Lead who excels in both strategic planning and hands-on execution. You will take full ownership of marketing campaigns from start to finish, lead a small team, and work closely with internal and external stakeholders to bring ideas to life and drive business impact.

Job Description

• Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
• Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
• Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
• Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.
• Lead, mentor, and guide junior team members, ensuring quality execution, accountability, and professional development.

Requirements

• Bachelor's Degree in Business/Marketing or other relevant field of studies from a reputable university
• Campaign Planning and Execution: Proven experience managing complete marketing campaigns from strategy to execution and post-campaign review, with at least 3 years of practical experience.
• Project and Stakeholder Management: At least 5 years of experience managing projects and coordinating effectively with cross-functional stakeholders.
• Performance Marketing Knowledge: Good understanding of digital marketing channels and performance metrics such as click-through rate, conversion rate, cost per install, return on advertising spend, etc.
• Analytical Skills: Ability to analyze campaign data, derive insights, and translate findings into actionable recommendations.
• Communication Skills: Good command of English and Malay for campaign communication and campaign execution.
• Teamwork and Work Ethic: A collaborative, reliable, and proactive team player who thrives in a fast-paced and dynamic environment.

Preferred Criteria

• Relevant Industry Experience: Experience in marketing or project management within fast-moving, high-growth, or challenger brands.
• Campaign Management Tools: Experience using advertising platforms, in-application content management systems, customer relationship management tools, or internal marketing dashboards to manage and track campaigns.
• Leadership Experience: Prior experience supervising or mentoring junior team members and guiding their development.
• Regulatory Familiarity: Exposure to regulated or financial product communications, ensuring message accuracy and compliance with local standards.
• Language Proficiency: The ability to communicate in Mandarin will be considered an advantage.

Why Join Us?

• Join a fast-growing financial technology team that is creating meaningful impact in Malaysia's digital payment landscape.
• You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay's growth journey.
• Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
• If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.