Marketing Team Lead

Vista Global Market Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Vista Global Market Sdn Bhd in Kuala Lumpur seeks a Marketing Leader to drive online campaigns, end-to-end events, and branded merchandise. You will lead a small team, manage budgets, and work closely with Business Development and regional teams to grow the platform’s user base.

The ideal candidate has 4+ years in marketing including digital and offline events, with fintech/financial services exposure preferred. Strong analytical and stakeholder management skills are essential.

Qualifications

• 4+ years of marketing experience covering digital campaigns and offline events
• 1–2 years leading or supervising a team of 2+ people
• Experience in financial services/fintech preferred; strong campaign/event track record welcomed
• Diploma or degree in Marketing, Communications, Business or related field

Responsibilities

• Plan, launch, and optimise online campaigns across paid social, search, KOL/influencer, email and community channels to generate leads and sign-ups
• Plan and run offline events end-to-end including expos, seminars, workshops, and partner events
• Develop branded merchandise and collateral, manage vendor sourcing and inventory
• Lead a team of 2-3 marketing executives, set priorities and review output
• Collaborate with Business Development and regional marketing for co-marketing campaigns
• Track KPIs and budgets and report performance; analyse competitors’ activity for improvement
• Ensure all materials follow brand guidelines and regulatory requirements; coordinate with compliance

Skills

Campaign planning

Event management

Team leadership

Budget management

Stakeholder management

Communication

Education

Diploma or degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Ads Manager

TikTok Ads

Excel

PowerPoint

Job description

We are a marketing services company supporting an award-winning global digital financial services platform that serves millions of users worldwide. As part of a fast-growing international group with teams across multiple countries, we drive the platform's regional growth through marketing, strategic partnerships, and business development. Our mission is to make financial services accessible to everyone, backed by innovative technology, a secure and reliable platform, and a strong focus on customer experience.

Your Role

Based in our Kuala Lumpur office, you will lead a team of 2-3 marketing executives to plan and deliver the campaigns, events, and merchandise that build our brand presence and drive the platform's user growth in the region. You will own the full cycle of online campaigns, offline events, and branded merchandise, from planning and budgeting through execution and performance reporting, while staying hands-on in the work yourself. You will work closely with the Business Development, Client Relations, and regional marketing teams to support our clients and business partners.

What Makes You a Great Fit

Qualifications & Experience

4 years and above of marketing experience covering both digital campaigns and offline events, including at least 1-2 years leading or supervising a team of 2 or more.

Experience in financial services, fintech, or related industries is preferred. Candidates from other industries with a strong campaign and event track record are also welcome.

A diploma or degree in Marketing, Communications, Business, or a related field.

Technical and Functional Skills

Hands-on experience running paid campaigns on platforms such as Meta, Google, and TikTok, and managing social media and KOL collaborations.

Proven experience organising events end-to-end, such as industry expos, seminars, workshops, and client or partner events.

Experience developing branded merchandise and marketing collateral, including vendor sourcing, negotiation, and inventory management.

Comfortable working with campaign metrics such as CPL, CPA, conversion rate, and ROI, and with analytics tools such as Google Analytics and Meta Ads Manager.

Proficiency in Excel for budget tracking and reporting, and in PowerPoint for campaign proposals and post-event reports.

Awareness of advertising guidelines for financial services and digital platform ad policies is an advantage.

Language

Strong written and spoken English and Bahasa Malaysia; proficiency in additional languages is an advantage.

Soft Skills

Able to lead, coach, and delegate to junior team members while staying hands-on.

Highly organised, with the ability to run multiple campaigns and events at the same time on tight timelines.

Strong communication and stakeholder management skills across internal teams, partners, and vendors.

Willing to travel and to work occasional evenings or weekends for events.

Your Responsibilities Will Include

Online Campaign Planning and Execution

Plan, launch, and optimise online campaigns across paid social, search, KOL and influencer, email, and community channels to generate quality leads, user sign-ups, and conversions.

Manage campaign budgets and timelines.

Offline Events and Activations

Plan and run offline events end-to-end, including industry expos, seminars, workshops, client appreciation nights, and partner events.

Oversee venue, vendors, logistics, and on-site execution, then hand event leads over to the Business Development team.

Merchandise and Collateral Management

Develop branded merchandise and event collateral, taking each item from concept and design brief through vendor sourcing, quality checks, and inventory tracking.

Ensure the Business Development team and our events have what they need on time and within budget.

Lead a team of 2-3 marketing executives, including setting priorities, allocating work, reviewing output, and supporting each member's development.

Partner and Business Development Support

Work with the Business Development team to provide business partners with co-marketing campaigns, event support, and marketing materials.

Align with the regional marketing team on brand guidelines and group-wide campaigns.

Performance Tracking and Reporting

Track campaign and event results against KPIs and budget, and prepare regular performance reports.

Use those results, together with periodic analysis of competitors' marketing, to improve future activities.

Brand and Compliance

Ensure all marketing materials follow brand guidelines, applicable regulatory requirements, and platform advertising policies.

Work with the compliance team to review materials before launch.

What Success Looks Like

Online campaigns consistently meet monthly and quarterly targets for leads, conversions, and cost efficiency.

Events are delivered on time and within budget, generating measurable leads and stronger partner engagement.

Merchandise and collateral are ready when needed, with good control over cost and inventory.

The team is well organised and delivers quality work on deadline.

Brand awareness grows, and marketing makes a clear contribution to user acquisition and business revenue.

What We Offer

Clear individual goals aligned to business outcomes, with personal and professional development in one of the fastest-growing sectors in the world.

A culture of transparency, collaboration, and continuous growth, where entrepreneurial spirit is celebrated and every team member is empowered to create meaningful impact.

The opportunity to be part of a global team that embraces diversity, innovation, and high performance, working at the intersection of marketing, technology, and finance.

Your Journey After Applying

First-round interview with our Talent Acquisition Partner

Second-round interview with the Hiring Manager