Campaign Marketing Lead

Skinmade; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Skinmade is seeking a Campaign Marketing Lead to plan, execute, and optimise campaigns across TikTok Shop, Shopee, and other e-commerce platforms. You will own campaign performance, drive GMV and conversions, and collaborate with content, creator/affiliate, livestream, and performance marketing teams to achieve revenue targets.

The ideal candidate will be commercially minded, data-driven, and capable of leading cross-functional teams in a fast-paced e-commerce environment.

Qualifications

• 3-5 years in campaign marketing or related field.
• Hands-on experience with TikTok Shop, Shopee or major platforms.
• Understanding of campaign mechanics and e-commerce drivers.
• Ability to analyse performance and drive GMV, revenue, and conversions.
• Experience coordinating content, creative, livestream, and performance teams.
• Strong analytical and problem-solving skills.
• Excellent project management and organisational skills.
• Strong communication and collaboration with external agencies/partners.
• Proactive, accountable, results-oriented mindset.

Responsibilities

• Plan and execute marketing campaigns across TikTok Shop, Shopee, and other platforms.
• Own campaign performance and drive GMV, conversions, and revenue targets.
• Coordinate content, creator/affiliate, livestream, and performance teams.
• Provide strategic input to content and creatives; optimise engagement and conversion.
• Drive channel and livestream performance through data analysis and collaboration.
• Coordinate with external agencies and partners to align campaigns.
• Monitor and analyse campaign performance; deliver actionable insights.
• Identify issues and drive cross-functional solutions for execution.
• Undertake additional duties as assigned by the Company.

Skills

Campaign planning

Cross-functional collaboration

Data-driven

Project management

Stakeholder management

Accountability

Job description

We are looking for a results-driven Campaign Marketing Lead to lead the planning, execution, and optimisation of marketing campaigns across TikTok Shop, Shopee, and other e-commerce channels.

This role will take full ownership of campaign performance, driving revenue growth, GMV, and conversion through strategic campaign planning and seamless coordination across content, creator/affiliate, livestream, and performance marketing teams.

The ideal candidate is commercially minded, data-driven, and experienced in leading cross-functional teams to deliver impactful campaigns in a fast-paced e-commerce environment.

Job Description

• Campaign Planning & Execution: Plan and execute marketing campaigns across TikTok Shop, Shopee, and other relevant platforms. Identify priority products, including hero SKUs, promotional items, and time-sensitive inventory, and manage campaign timelines, mechanics, and execution.
• Campaign Performance & Revenue Growth: Own campaign performance and drive GMV, conversion rates, and revenue targets. Analyse campaign results, identify performance gaps, and implement strategies for continuous improvement.
• Cross-Functional Collaboration: Align and coordinate content, creator/affiliate, livestream, and performance marketing teams to ensure consistent execution and achievement of campaign objectives.
• Content & Conversion Optimisation: Provide strategic direction and input to content and creative teams. Optimise content performance across engagement, audience retention, and conversion.
• Channel & Livestream Performance: Drive performance improvements across e-commerce channels and livestream activities through data analysis, optimisation, and collaboration with relevant stakeholders.
• Agency & Partner Management: Coordinate with external agencies and partners to ensure alignment with campaign strategies. Review campaign setups, pricing structures, and promotional mechanics to maximise effectiveness.
• Reporting & Analysis: Monitor and analyse campaign performance using relevant data and tools. Deliver actionable insights and recommendations to support business decisions and campaign optimisation.
• Problem-Solving & Execution Ownership: Proactively identify campaign issues, take ownership of resolution, and drive cross-functional solutions to ensure effective execution and desired results.
• Additional Responsibilities: Undertake other reasonable duties, responsibilities, or projects as assigned by the Company.

Requirement

• Minimum 3-5 years of experience in campaign marketing, e-commerce marketing, or a related field, preferably in a content-driven commerce environment.
• Minimum 2 years of hands-on experience managing campaigns on TikTok Shop, Shopee, or other major e-commerce platforms.
• Strong understanding of campaign mechanics, promotional strategies, product positioning, and e-commerce sales drivers.
• Demonstrated ability to analyse campaign performance and drive measurable improvements in GMV, revenue, and conversion rates.
• Experience coordinating cross-functional teams, including content, creative, creator/affiliate, livestream, and performance marketing functions.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong communication, collaboration, and stakeholder management skills, including experience working with external agencies or partners.
• A proactive, accountable, and results-oriented mindset with strong ownership of campaign outcomes.