Marketing Manager

ShopBack Group; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Career growth

Be part of a winning team

Competitive compensation

Candid, open, and collaborativeculture

Job summary

ShopBack Group in Kuala Lumpur is seeking a Campaigns Manager to drive multi-channel campaign strategy and execution across Singapore and Malaysia markets. You will own end-to-end campaigns, set priorities, and lead a team to deliver results.

You will translate business performance data into campaign and segmentation strategies, collaborate with cross-functional teams, and continuously refine workflows to improve output and efficiency.

Qualifications

• 5-7 years of experience in marketing/commercial roles with hands-on campaign planning experience.
• Strong data and analytics background to drive campaign decisions.
• Ability to influence senior stakeholders and align across functions without direct authority.

Responsibilities

• Plan and execute end-to-end campaigns independently and lead a team.
• Set and drive multi-channel marketing strategy (CRM, website, app, paid) to hit targets for SG and MY.
• Translate performance data into campaign, channel and segmentation strategy; ensure team adherence to the metric.
• Represent Marketing in cross-functional forums with Local and Regional teams; influence direction.
• Convert ambiguous business problems into structured, data-backed recommendations and drive them to execution.
• Continuously refine workflows and practices to optimize output and efficiency.
• Track industry trends to identify new campaign opportunities ahead of the market.

Skills

Campaign planning

Data-driven decisions

Stakeholder management

AI tools usage

Cross-functional collaboration

Tools

GA4

CRM software

A/B testing

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

What You'll Own

• Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team
• Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY
• Own the translation of business performance data into campaign, channel, and segmentation strategy — and hold the team accountable to the same rigor
• Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it
• Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution
• Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output
• Track industry and competitive trends to identify new campaign opportunities ahead of the market

What We're Looking For

Must-have:

• 5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience
• High agency — takes ownership and drives results without waiting on directions
• Strong track record using data and analytics to drive campaign and channel decisions
• Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority
• Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale
• Strong communicator — confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets
• Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have:

• Prior people management or team lead experience
• Experience in digital/tech/e-commerce environments
• Prior exposure to SEA multi-market marketing operations
• Experience building or scaling a team from a small base

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.