Marketing Campaigns - Monee

Monee; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

Monee is seeking a ShopeePay Marketing Associate in Kuala Lumpur to support marketing initiatives across payments and financial services. This role demands strong product understanding, customer-centric thinking, and collaboration with cross-functional teams.

The successful candidate will manage marketing campaigns, ensuring compliance with governance and regulatory requirements, while driving campaign performance analysis for optimization. A bachelor's degree and 2-4 years in product marketing or campaign management are essential.

Qualifications

• 2 to 4 years of experience in product marketing or campaign management.
• Strong ability to translate complex products into customer-friendly messaging.
• Data-driven mindset with comfort in working with performance metrics.

Responsibilities

• Own and support marketing execution for ShopeePay products.
• Develop understanding of product features and customer segments.
• Plan, execute, and optimize marketing campaigns.

Skills

Product marketing

Copywriting

Data analysis

Project management

Digital marketing fundamentals

Education

Bachelor’s degree in Marketing, Business, Finance, Economics

Job description

Job Description

The ShopeePay Marketing Associate will support end-to-end product marketing initiatives across ShopeePay products, including payments, financial services, and insurance offerings. This role requires strong product understanding, customer-centric thinking, data-driven decision making, and close collaboration with cross-functional stakeholders to deliver effective go-to-market execution.

Responsibilities

• Own and support end-to-end marketing execution for assigned ShopeePay products, including BAU initiatives and new product launches
• Develop a deep understanding of product features, customer segments, and user journeys to craft effective marketing approaches
• Conceptualize marketing ideas and contribute to copywriting for campaigns, or work with tools and partners to refine messaging
• Brief, review, and optimize creative assets, ensuring clarity of message, brand alignment, and strong customer appeal
• Plan, execute, and manage go-to-market campaigns across relevant marketing channels
• Manage marketing asset briefing, booking setup, creation, and deployment across platforms
• Collaborate with product, analytics, compliance, operations, design, and external stakeholders to ensure timely and compliant execution
• Track and analyze campaign performance, customer behavior, and funnel metrics to drive optimization
• Support digital marketing execution, including exposure to performance marketing, CRM, in-app placements, or lifecycle campaigns
• Ensure all marketing activities comply with internal governance and regulatory requirements
• Manage multiple workstreams and timelines in a fast-paced environment

Requirements

• Bachelor’s degree in Marketing, Business, Finance, Economics, or a related field
• 2 to 4 years of experience in product marketing, growth marketing, or campaign management, preferably within a fast-paced industry.
• Strong product sense with the ability to understand complex products and translate them into clear, customer-friendly messaging
• Good copywriting skills or strong judgment in messaging, with the ability to conceptualize ideas and leverage tools to support content creation
• Creative sensibility with the ability to evaluate and guide visual and messaging directions
• Data-driven mindset with comfort in working with numbers, funnels, and performance metrics
• Basic understanding of digital marketing fundamentals such as paid media, CRM, lifecycle marketing, or app-based placements
• Proven ability to manage multiple stakeholders and work cross-functionally
• Strong ownership, positive attitude, adaptability, and willingness to learn new product domains