Marketing Campaigns Specialist (ShopeePay)

Monee; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

ShopeePay Malaysia is seeking a Marketing Associate to own campaigns from ideation to execution, driving measurable business results across product lines. You will develop a deep understanding of the products, customers, and market landscape, plan, manage, and execute end-to-end campaigns, and collaborate with Product, Business Development, Regional, and Creative teams to deliver impactful marketing initiatives.

Strong ownership and cross-functional communication are essential.

Qualifications

• Bachelor’s degree in a relevant field to marketing or business.
• 2–4 years in product marketing, growth marketing, or campaign management.
• Strong ownership and accountability with a proactive attitude.
• Excellent English and Malay communication across stakeholders.
• Ability to manage multiple campaigns with strong organizational skills.
• Basic understanding of digital marketing fundamentals including paid media, CRM, and lifecycle marketing.

Responsibilities

• Take full ownership of business performance and marketing strategy for assigned ShopeePay products.
• Develop deep product understanding, customers, and market landscape to identify growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns delivering timely, measurable results.
• Collaborate with Product, Business Development, Regional, Creative teams and external partners to design impactful initiatives.
• Monitor campaign performance, extract insights, and translate findings into improvements for future campaigns.

Skills

Ownership & accountability

Collaboration

Project management

Product sense

Analytics & data interpretation

Digital marketing basics

Paid media

CRM & lifecycle marketing

English and Malay communication

Education

Bachelor’s degree in Marketing, Business, Finance, Economics, Engineering, or a related field

Job description

About The Team

ShopeePay Malaysia is growing rapidly and redefining the way Malaysians experience digital payments.

We are a fast-moving, ambitious, and collaborative team that delivers high-impact marketing campaigns across multiple product lines.

We are seeking a Marketing Associate who will take full ownership of campaigns from ideation to execution, working closely with internal and external stakeholders to bring ideas to life and drive measurable business results.

Job Description

• Take full ownership of the business performance and marketing strategy for the ShopeePay products assigned to you.
• Develop a deep understanding of the products, customers, and market landscape, staying informed about trends and competitor movements to identify new growth opportunities.
• Plan, manage, and execute end-to-end marketing campaigns, ensuring each initiative is delivered timely and achieves measurable results.
• Collaborate with Product, Business Development, Regional, and Creative teams, as well as external partners to design and deliver impactful marketing initiatives.
• Monitor and analyze campaign performance, extract insights, and translate findings into actionable improvements to optimize future campaigns.

Requirements

• Mindset & Ownership: Strong sense of ownership and accountability; positive, proactive attitude; adaptable and flexible in fast-changing environments; eagerness to learn and quickly grasp new product domains.
• Collaboration & Communication: A reliable and collaborative team player; excellent command of English and Malay for clear campaign communication; proven ability to work effectively across multiple stakeholders and cross-functional teams.
• Project Management: Ability to manage multiple campaigns or projects simultaneously; detail-oriented with strong organizational and planning skills; able to track progress, meet deadlines, and ensure execution aligns with goals.
• Product & Analytical Skills: Strong product sense with the ability to understand complex products and simplify them into customer-friendly messaging; comfortable analyzing data, funnels, and performance metrics to optimize campaigns.
• Marketing Knowledge: Basic understanding of digital marketing fundamentals, including paid media, CRM, lifecycle marketing, and app-based placements; ability to apply knowledge to campaign execution.
• Experience: 2–4 years in product marketing, growth marketing, or campaign management, preferably in a fast-paced or challenger brand environment where marketing drives measurable business impact.
• Education: Bachelor’s degree in Marketing, Business, Finance, Economics, Engineering, or a related field.

Why Join Us

• Join a fast-growing financial technology team that is creating meaningful impact in Malaysia’s digital payment landscape.
• You will take ownership of high-impact marketing campaigns that reach millions of users and play a key role in shaping ShopeePay’s growth journey.
• Collaborate with motivated and supportive teammates in a dynamic, hands-on environment where ideas are valued and results matter.
• If you are a driven marketer who thrives in a fast-paced environment, is passionate about the financial technology industry, and takes pride in delivering impactful results, we would love to hear from you.