Marketing Manager

ShopBack; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

ShopBack in Singapore and Malaysia is seeking a Campaigns Manager to own end-to-end multi-channel campaigns across SG and MY markets, and to lead the team responsible for delivering them.

You will translate business performance data into strategy across CRM, website, ShopBack app, and paid initiatives, while collaborating with cross-functional teams to hit traffic and user targets.

Qualifications

• 5-7 years of experience in marketing/commercial roles with hands-on campaign planning.
• Ability to influence senior stakeholders and drive alignment across functions.
• Proven use of data and analytics to guide campaigns and channels.

Responsibilities

• Plan and execute end-to-end campaigns independently and lead a team.
• Set marketing strategy across multiple channels (CRM, website, app, paid).
• Translate performance data into campaign and segmentation strategy.
• Represent Marketing in cross-functional forums with local and regional teams.
• Convert ambiguous problems into data-backed recommendations and drive execution.

Skills

Campaign planning

Data analytics

Stakeholder influence

Cross-functional collaboration

AI tools usage

Communication skills

Project management

Tools

AI tools

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About The Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

What You'll Own

• Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team
• Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY
• Own the translation of business performance data into campaign, channel, and segmentation strategy — and hold the team accountable to the same rigor
• Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it
• Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution
• Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output
• Track industry and competitive trends to identify new campaign opportunities ahead of the market

Must-have

What We're Looking For

• 5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience
• High agency — takes ownership and drives results without waiting on directions
• Strong track record using data and analytics to drive campaign and channel decisions
• Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority
• Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale
• Strong communicator — confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets
• Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have

• Prior people management or team lead experience
• Experience in digital/tech/e-commerce environments
• Prior exposure to SEA multi-market marketing operations
• Experience building or scaling a team from a small base

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting [email protected]. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!