Senior Growth Manager

Thousands Of Years Media Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Thousands Of Years Media Sdn. Bhd. (ToYm) is seeking a Growth Manager or Senior Growth Manager to drive measurable, sustainable user growth for BiteShorts across awareness, acquisition, activation, engagement, retention, referral and monetisation.

Collaborate with Product, Content, Design and Data to build repeatable growth systems and align with business value. If you have hands-on experience with major ad platforms and a proven track record of scaling users, this is your role.

Qualifications

• Experience leading growth initiatives for consumer apps with measurable outcomes.
• Ability to manage budgets and quantify channel performance (CPI, CAC, LTV, ROAS).
• Proven track record turning installs into active, retained users.

Responsibilities

• Own user-growth targets across paid, organic, creator, social, referral and search initiatives.
• Improve onboarding, activation and time-to-value in product flows.
• Enhance engagement and retention through content, notifications, rewards and re-engagement.
• Run regular growth experiments with clear success metrics.
• Build growth dashboards, weekly reviews and playbooks; allocate budgets.
• Align growth initiatives with business value and monetisation goals.

Skills

User Acquisition

Performance Marketing

Organic Growth

Growth Economics

Budget Management

Activation & Retention

Referral Growth

A/B Testing

Funnel & Cohort Analysis

Growth Analytics

Tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Firebase

GA4

AppsFlyer

Adjust

Job description

Acquire Better Users. Improve Retention. Build Repeatable Growth.

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a Growth Manager or Senior Growth Manager to drive measurable, sustainable user growth for BiteShorts across awareness, acquisition, activation, engagement, retention, referral and monetisation. This is not just media buying: acquire high-quality users who stay engaged and create long-term platform value.

Why This Opportunity Is Different

Growing BiteShorts requires more than increasing ad spend. Work with Product, Content, Design and Data to improve the full funnel and build repeatable growth systems.

What You Will Own

1. Drive User Acquisition

Own user-growth targets and execute paid, organic, creator, social, referral, partnership and search initiatives. Manage budgets using CPI, CAC, retention, LTV, ROAS and payback; scale channels that acquire valuable users.

2. Improve Activation

Work with Product, Content and Design to improve onboarding, first play and time to first value. Identify drop-off and test ways to turn installs into active viewers.

3. Drive Engagement & Retention

Improve viewing frequency, watch time, repeat visits and D1/D7/D30 retention through content, notifications, rewards, referral and re-engagement.

4. Build Growth Experimentation

Prioritise opportunities, run regular tests, define success metrics and scale, stop or revise initiatives based on evidence.

5. Build Reporting & Operating Discipline

Establish a Growth Dashboard, weekly reviews, channel playbooks, retention playbook and budget-allocation model. Own corrective action when results fall below target.

6. Connect Growth With Business Value

Improve referral, conversion and monetisation with relevant teams. Judge growth by user quality, long-term value and sustainable platform economics.

Who We Are Looking For

We care more about the users acquired, platforms grown and results achieved than years worked. Show consumer-app growth initiatives where you owned budgets, targets or the funnel. Explain starting and ending user base, spend, channels, CPI/CAC, activation, retention, LTV/ROAS or revenue, and your personal contribution. Experience scaling from an early stage to 100,000 users or more is an advantage. Hands-on Meta, TikTok, Google or Apple Search Ads and Firebase/GA4/AppsFlyer/Adjust knowledge is valuable.

What Matters More Than Years or Certificates

Can you acquire users who stay, improve activation and retention, scale repeatable growth and take corrective action? No strict minimum years or degree requirement.

Skills That Matter

• User Acquisition
• Performance Marketing
• Organic Growth
• Growth Economics
• Budget Management
• Activation & Retention
• Referral Growth
• A/B Testing
• Funnel & Cohort Analysis
• Growth Analytics

Our Values

• CUSTOMER-CENTRIC
• PURPOSE-DRIVEN & RESULTS-ORIENTED
• TEAMWORK
• RESPONSIBILITY
• EFFECTIVE EXECUTION
• HUMBLE & LEARNING
• PURSUIT OF EXCELLENCE
• CONTINUOUS INNOVATION
• CONTRIBUTE TO SOCIETY

Rewards & Growth

Own measurable BiteShorts growth initiatives; work across acquisition, product, content and monetisation; build repeatable growth systems and take on broader responsibilities.

This Role Is For You If...

You know buying installs is only the beginning. Acquire better users, improve their experience and build growth that lasts. Come build BiteShorts’ user-growth engine.