Marketing Growth Specialist - Malaysia

Anker In; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

Anker In is seeking a growth marketing professional who can conduct data analysis, generate actionable insights, and run full‑funnel media buying across Meta, Google, TikTok, and Amazon for overseas markets in North America and Europe.

You will design and run A/B tests, optimize the conversion funnel, monitor key metrics (CTR, CVR, CPA, ROAS), and experiment with new channels, technologies, and AI‑assisted tactics to drive sustained growth.

Qualifications

• Bachelor's degree or above in a related field (data science, statistics, marketing, engineering, mathematics).
• Experience in data analysis projects, campus activities, internships, or student clubs with data-driven decision making or growth optimization.
• Global marketing mindset with ability to adapt campaigns to overseas markets and local contexts.

Responsibilities

• Conduct data analysis and insight generation for marketing initiatives.
• Execute media buying across Meta, Google, TikTok, and Amazon for NA and Europe.
• Run growth experiments including A/B tests and funnel optimization.
• Monitor advertising metrics (CTR, CVR, CPA, ROAS) and optimize campaigns.

Skills

Data analysis

Insight generation

Growth marketing

AI tools usage

Full-funnel advertising

Education

Bachelor's degree

Tools

Meta Ads

Google Ads

TikTok Ads

Amazon Ads

Job description

Your role

• Candidates must hold a valid work visa for the country/region where the position is located.
• Conduct data analysis and insight generation: participate in marketing data analysis, user behavior analysis, and ROI analysis to uncover growth opportunities from large datasets.
• Execute media buying: support advertising for DTC and Amazon markets in North America and Europe, running and optimizing full-funnel campaigns on platforms such as Meta, Google, TikTok, and Amazon.
• Run growth experiments: participate in A/B testing, conversion funnel optimization, and growth model building, learning a scientific approach to growth.
• Optimize efficiency and control: monitor key advertising metrics (CTR, CVR, CPA, ROAS, etc.), support campaign optimization, and explore new channels, technologies, and tactics.

What do we expect

• Class of 2027, bachelor's degree or above; backgrounds in data science, statistics, marketing, engineering, mathematics, and related fields are welcome.
• Experience in data analysis projects, campus competitions, internships, or student club operations, with demonstrated ability in data-driven decision-making or growth optimization.
• A global marketing mindset: attuned to overseas market dynamics, able to quickly grasp global user preferences, platform rules, and advertising trends, and adapt campaign strategies to local contexts.
• A data-sensitive instinct: keenly detect fluctuations in key metrics (CTR, CVR, ROAS, etc.), extract optimization signals from data, ensure every adjustment is evidence-based, and steadily improve advertising efficiency.
• A growth-driven mindset: focused on conversion growth with strong execution, able to use AI tools (data analysis, automated buying, copy optimization) to multiply growth efficiency and help the brand continuously break into new overseas markets.
• Exposure to real global marketing operations, participating in campaigns with multi-million-dollar advertising budgets.
• One-on-one mentorship to quickly master data-driven growth marketing methodologies.
• Hands-on experience in AI-era marketing automation and intelligent buying, growing into a well-rounded growth marketing professional.

What do we expect

• Class of 2027, bachelor's degree or above; backgrounds in data science, statistics, marketing, engineering, mathematics, and related fields are welcome.
• Experience in data analysis projects, campus competitions, internships, or student club operations, with demonstrated ability in data-driven decision-making or growth optimization.
• A global marketing mindset: attuned to overseas market dynamics, able to quickly grasp global user preferences, platform rules, and advertising trends, and adapt campaign strategies to local contexts.
• A data-sensitive instinct: keenly detect fluctuations in key metrics (CTR, CVR, ROAS, etc.), extract optimization signals from data, ensure every adjustment is evidence-based, and steadily improve advertising efficiency.
• A growth-driven mindset: focused on conversion growth with strong execution, able to use AI tools (data analysis, automated buying, copy optimization) to multiply growth efficiency and help the brand continuously break into new overseas markets.
• Exposure to real global marketing operations, participating in campaigns with multi-million-dollar advertising budgets.
• One-on-one mentorship to quickly master data-driven growth marketing methodologies.
• Hands-on experience in AI-era marketing automation and intelligent buying, growing into a well-rounded growth marketing professional.