Growth Marketing Lead

Hyphen Connect Limited; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hyphen Connect Limited, a venture studio, seeks a Growth Marketing Lead who combines data-driven thinking with a growth hacker mindset to drive traction across its APAC portfolio.

You will design rapid growth experiments, leverage viral social loops, and build scalable funnels for diverse B2B and B2C tech products.

Assume ownership of GTM plans, coordinate with multiple portfolio companies, and measure impact with analytics stacks like Mixpanel, GA4, Amplitude, and HubSpot.

Qualifications

• 5+ years of growth marketing or growth engineering experience in tech startups, venture studios, or fast-scaling SaaS/consumer apps.
• Demonstrated experience driving exponential user growth via unconventional or low-cost growth loops (growth hacking).
• Proven ability to create viral content, engage tech communities, and manage brand voice on APAC/global platforms.
• Exceptional spoken and written English skills (APAC cross-border communication).
• Highly entrepreneurial, comfortable with ambiguity, and able to manage multiple projects across portfolio companies.

Responsibilities

• Build, execute, and iterate on high-velocity growth experiments across early-stage portfolio companies to lower CAC and maximize LTV.
• Define organic and viral social media strategies to establish brand authority and build active early-adopter communities.
• Analyze and optimize every stage of the user journey—from acquisition to activation, retention, and referral.
• Collaborate with venture founders to launch new tech products, establishing traction and scalable channels.
• Set up and maintain growth analytics stacks to track KPIs and provide actionable insights.

Skills

Growth hacking

Data analytics

Social media

Go-to-market

English proficiency

Tools

Mixpanel

GA4

Amplitude

HubSpot

Job description

Hiring fora venture studio that builds, launches, and scales high-potential tech companies from scratch. We pair deep operational support with world-class talent to validate hypotheses, achieve product-market fit, and rapidly scale our portfolio startups.

We are looking for a high-energy, data-driven Growth Marketing Lead with a "growth hacker" mindset to drive traction and explosive user growth across our venture portfolio. You will not just manage strategy; you will design rapid growth experiments, leverage viral social media loops, and build scalable acquisition funnels for diverse B2B and B2C tech products across the APAC region.

Key Responsibilities

• Rapid Experimentation: Build, execute, and iterate on high-velocity growth experiments across early-stage portfolio companies to lower CAC and maximize LTV.
• Social Media & Viral Growth: Define organic and viral social media strategies (LinkedIn, X/Twitter, Instagram, TikTok, YouTube) to establish brand authority and build active early-adopter communities.
• Full-Funnel Optimization: Analyze and optimize every stage of the user journey - from initial acquisition and activation to retention and referral.
• Go-To-Market (GTM) Execution: Collaborate with venture founders to launch new tech products, establishing immediate traction and scalable channels.
• Data & Analytics: Setup and maintain growth analytics tech stacks (e.g., Mixpanel, GA4, Amplitude, HubSpot) to track KPIs and provide actionable insights.

Qualifications & Requirements

• Experience: 5+ years of growth marketing or growth engineering experience within tech startups, venture studios, or fast-scaling SaaS/consumer apps.
• Track Record: Demonstrated experience driving exponential user growth via unconventional or low-cost growth loops (growth hacking).
• Social Media Master: Proven ability to create viral content, engage tech communities, and manage brand voice on key APAC/Global platforms.
• Language: Exceptional spoken and written English skills (APAC cross-border communication required).
• Mindset: Highly entrepreneurial, comfortable with ambiguity, resourceful, and capable of managing multiple projects simultaneously across different portfolio companies.