Head of Platform Growth & Operations (BiteShorts)

Thousands Of Years Media Sdn Bhd; Kuala Lumpur; On-site; MYR 300,000 - 420,000; Full time

Job summary

Thousands of Years Media Sdn. Bhd. (ToYm) seeks a proven Head of Platform Growth & Operations to lead BiteShorts’ growth, activation and retention.

You will connect user acquisition, product, content, platform operations, data and monetisation to build BiteShorts into a growing consumer platform. This role requires owning the complete user journey, building growth loops, optimizing onboarding, engagement and monetisation, and leading cross‑functional teams in product, tech, marketing, content,

Qualifications

• Proven track record growing a consumer platform
• Ability to own the end-to-end growth journey
• Strong data-driven decision making

Responsibilities

• Own user acquisition across paid, organic and referral channels
• Improve onboarding, activation and first-user experience
• Develop growth loops and engagement mechanisms
• Drive monetisation through memberships, content and partnerships
• Use data to measure, test, and scale growth initiatives
• Collaborate with Product, Technology, Content, Marketing, Production and Partnerships

Skills

User Acquisition

Growth Strategy

Platform Growth

Performance Marketing

Data Analytics

Cross-Functional Leadership

Content Operations

Education

Bachelor's degree in Marketing/Business

Job description

Grow the Users. Build the Engagement. Scale the Platform.

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a proven Head of Platform Growth & Operations to lead the growth and performance of BiteShorts, our digital entertainment platform.

This is not simply a marketing, product or operations role.

Your mission is to acquire users, activate them, keep them engaged, improve retention and turn platform growth into sustainable business value.

You will connect user acquisition, product, content, platform operations, data and monetisation to build BiteShorts into a growing consumer platform.

Why This Opportunity Is Different

Downloads alone do not build a successful platform.

We need someone who can own the complete user journey:

BiteShorts combines entertainment content with platform features designed to encourage participation and repeat usage, including rewards, points, daily engagement mechanics, live interaction, voting, redemption and other platform experiences.

Your responsibility is to make these elements work together to drive sustainable growth.

What You Will Own

1. Drive User Acquisition

Build and execute strategies to continuously acquire new users through:

• Paid User Acquisition
• Organic & Content-Led Growth
• Social Media
• Creators & Influencers
• Referral Programmes
• App Store Optimisation
• Campaigns & Promotions

Understand where users come from, what they cost to acquire and which channels produce users who actually stay.

Improve the journey from:

Work with Product, Technology, Content and Marketing teams to improve onboarding, activation and the first-user experience while reducing drop-off.

Your responsibility is not simply to generate installs. It is to generate real active users.

3. Improve Engagement & Retention

Understand what makes users return to BiteShorts and continuously improve:

• DAU / MAU
• D1 / D7 / D30 Retention
• Watch Time
• Session Frequency
• Content Consumption
• Repeat Usage

Use content, product mechanics, notifications, rewards and other engagement strategies to increase user activity and retention.

4. Build Platform Growth Loops

Develop growth mechanisms such as:

• Watch-to-Earn
• Points & Rewards
• Daily Engagement Mechanics
• Voting & Live Interaction
• Creator-Led Growth
• Membership & Loyalty
• Redemption

Build a platform where users, content and product mechanics contribute to future growth, instead of depending entirely on paid advertising.

Use platform data to understand what users watch, skip, complete, share and return for.

Work with Content and Production teams to translate these insights into better content acquisition, production, programming and distribution decisions.

Ensure daily platform operations support a reliable and engaging user experience.

6. Drive Monetisation

Work with relevant teams to develop and optimise revenue opportunities including:

• Membership & Paid Content
• Advertising & Brand Integration
• Points & Redemption
• Bite Mall
• Live Commerce
• Tix365 Integration
• Partnerships

Understand the relationship between user growth, engagement, retention and revenue.

7. Use Data to Drive Decisions

Take ownership of key platform metrics including:

• Downloads & New Users
• Activation Rate
• CPI / CAC
• DAU / MAU
• D1 / D7 / D30 Retention
• Conversion Rate
• Paying Users
• ARPU
• Revenue

Use data to answer:

What happened? Why did it happen? What should we do next?

Continuously test and improve:

• Acquisition Channels
• Campaign Creatives
• Onboarding
• Content Recommendations
• Notifications
• Rewards
• Referral Mechanics
• User Journeys
• Platform Features

Develop hypotheses, test them, measure the results and scale what works.

Work across Product & Technology, Marketing, Content, Production, Creative, Commercial and Partnerships.

Translate user behaviour and business requirements into clear platform priorities.

Build and lead the capabilities required to scale BiteShorts, with clear ownership, accountability and execution standards.

Who We Are Looking For

We care more about what platform you have actually grown and what results you achieved than how many years you have worked or what title appears on your CV.

Proven Platform Growth Results

You should be able to demonstrate a consumer platform where you personally played a significant role in growing users, active users, engagement, retention and/or revenue.

Relevant backgrounds may include:

• Short-Video / Content Platforms
• OTT / Streaming
• Social Platforms
• Gaming
• E-Commerce / Marketplaces
• Other Consumer Technology Platforms

We want to know:

• What platform did you grow?
• What was the user base before and after?
• What did you personally own?
• How did you acquire users?
• What happened to CPI / CAC?
• Did activation and retention improve?
• How did you increase engagement?
• What monetisation or revenue results were achieved?

Your achievements should be reasonably verifiable through platform data, previous employers, references, case studies or other supporting evidence.

Strong Growth & Product Thinking

You understand both paid and organic user acquisition and know that the cheapest install is not necessarily the best user.

You can analyse user journeys, identify friction, develop hypotheses and work with Product & Technology teams to improve conversion, engagement and retention.

Strong Content & Commercial Understanding

BiteShorts is an entertainment platform.

You understand how content influences acquisition, watch time, engagement, retention, sharing and monetisation.

You also understand that growth must eventually create sustainable business value:

What Matters More Than Years or Certificates

There is no strict minimum number of years and no strict degree requirement.

What matters is:

• What platform have you grown?
• How many users did you acquire?
• How did you acquire them?
• What did acquisition cost?
• Did those users stay?
• Did engagement and retention improve?
• Did revenue improve?
• What did you personally own?
• Can you reproduce those results with BiteShorts?

Skills That Matter

• User Acquisition & Growth Strategy
• Platform & Product Growth
• Performance & Organic Marketing
• User Activation & Retention
• Content Operations
• Platform Monetisation
• Funnel & Cohort Analysis
• Data Analytics
• Consumer Behaviour
• App Store Optimisation
• Cross-Functional Leadership

Our Values

We look for people whose behaviours align with ToYm’s core values:

• CUSTOMER-CENTRIC
• PURPOSE-DRIVEN & RESULTS-ORIENTED
• TEAMWORK
• RESPONSIBILITY
• EFFECTIVE EXECUTION
• HUMBLE & LEARNING
• PURSUIT OF EXCELLENCE
• CONTINUOUS INNOVATION
• CONTRIBUTE TO SOCIETY

Rewards & Growth

• Take ownership of the growth and performance of BiteShorts.
• Build and lead the Platform Growth & Operations function.
• Influence product, content, acquisition and monetisation strategy.
• Build a consumer platform from an early stage into a larger-scale business.
• Take on greater platform and business leadership responsibility as BiteShorts grows.

This Role Is For You If…

You have already helped grow a consumer platform and can explain exactly how you did it.

You understand that downloads alone are not growth.

You want to own the complete journey:

Acquire Users. Activate Them. Keep Them Engaged. Bring Them Back. Monetise. Scale What Works.

You are not looking to manage only marketing campaigns or platform operations.

You want to build the growth engine behind an entire consumer platform.

Come build and scale BiteShorts with us.