Senior Executive - Sales & Business Development

Ai-CHA FOOD MY SDN; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Ai-CHA FOOD MY SDN is seeking a Senior Executive - Sales & Business Development to drive growth across our retail/F&B network. You will manage multiple outlets, build B2B/B2C opportunities, and develop strong relationships with franchisees and partners.

The role requires a diploma or bachelor’s degree in business, sales, marketing, or management, with 2–3 years of relevant experience. You will collaborate with cross-functional teams to hit sales targets and open new outlets.

Qualifications

• Diploma or Bachelor's Degree in Business, Sales, Marketing, Management (or related field) is required.
• Experience in sales, business development, or retail/F&B roles is essential.
• Experience managing multiple outlets, branches, or stores is preferred.

Responsibilities

• Drive sales growth and business development across our retail/F&B network.
• Monitor and improve sales performance, SOP compliance, and merchandising.
• Achieve monthly and annual sales targets including B2B, B2C, and franchise goals.
• Conduct regular outlet visits to identify opportunities to boost sales and conversions.
• Build and maintain relationships with franchisees, customers, and partners.
• Prepare sales reports, forecasts, and performance analyses for management.
• Collaborate with Operations, Marketing, Warehouse, Supply Chain, and Finance to ensure smooth operations.
• Support opening of new outlets and franchise locations.

Skills

Sales

Business Development

Retail/F&B

Franchise Management

B2B/B2C

Negotiations

Closing Deals

Cross-functional Teams

Education

Diploma or Bachelor's Degree in Business, Sales, Marketing, Management

Job description

Senior Executive - Sales & Business Development

We are looking for a Senior Executive - Sales & Business Development to drive sales growth, business development, and outlet performance across our retail/F&B network. The ideal candidate is a results-driven and proactive sales professional with experience in managing multiple outlets, achieving sales targets, developing B2B/B2C opportunities, and building strong relationships with franchisees and business partners.

Key responsibilities

Monitor and improve sales performance, operational standards, merchandising, and SOP compliance across assigned outlets.

Drive monthly and annual sales targets, including B2B, B2C, franchise, and business development targets.

Conduct regular outlet visits and identify opportunities to improve sales, customer conversion, and operational performance.

Build and maintain strong relationships with franchisees, outlet owners, customers, and business partners.

Identify and develop new B2B customers, franchise prospects, and strategic business opportunities.

Follow up on leads, conduct business presentations and negotiations, and support sales closing and conversion.

Prepare sales reports, forecasts, performance analysis, and business updates for management.

Monitor sales trends, inventory levels, and overall commercial performance.

Work closely with Operations, Marketing, Warehouse, Supply Chain, and Finance teams to resolve issues and ensure smooth business operations.

Support the planning and opening of new outlets and franchise locations.

About you

Diploma or Bachelor's Degree in Business, Sales, Marketing, Management, or a related field.

Minimum 2–3 years of relevant experience in sales, business development, retail/F&B, franchise management, or a related industry.

Experience managing multiple outlets, branches, or stores.

Proven track record in achieving sales targets and driving revenue growth.

Hands-on experience in B2B and B2C sales.

Experience working with franchisees, outlet owners, or business partners is highly preferred.

Experience in preparing sales reports, forecasts, business plans, and performance analysis.

Strong experience in sales presentations, negotiations, lead conversion, and closing deals.

Good understanding of outlet operations, inventory, and commercial performance.

Able to work effectively with cross-functional teams including Operations, Marketing, Warehouse, Finance, and Supply Chain.

Candidates with experience in a multinational company, regional office environment, or working with China-based stakeholders will have an added advantage

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• How would you rate your English language skills?
• How many years of business development experience do you have?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Do you possess or have access to your own transportation?
• How would you rate your Mandarin language skills?
• How much notice are you required to give your current employer?

Kuala Lumpur City Centre, Kuala Lumpur, MY