Senior Executive, Marketing - Casual Mall Leasing

Central Plaza I-City Real Estate Sdn. Bhd.; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

Central Plaza I-City Real Estate Sdn. Bhd. is seeking a Senior Executive, Marketing - Casual Mall Leasing to drive CML spaces at Central i-City Shopping Centre, coordinating leasing, campaigns and partnerships to boost occupancy and tenant sales.

You will work with the Marketing and Communications teams, analyse market trends, manage the budget and develop promotional events with tenants and sponsors to enhance footfall.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Mass Communication, Event Management, or related field.
• Minimum 3 years of relevant experience in shopping centre management, retail marketing, event management, leasing or related industry.
• Strong verbal and written communication in Bahasa Malaysia and English.

Responsibilities

• Drive leasing of Casual Mall Leasing (CML) spaces, including promotional booths, pop-up stores and on-site media, to maximize occupancy and rental revenue.
• Plan, coordinate, and execute seasonal campaigns, events, and tactical marketing activities in line with objectives.
• Identify, develop, and secure strategic partnerships with brands, sponsors, event organizers, and external stakeholders.
• Evaluate opportunities for thematic zone development and activation to enhance engagement and value.
• Collaborate with Communications to develop campaign strategies, messaging, and creative materials.
• Work with tenants to create joint campaigns and promotions to boost footfall and tenant sales.
• Build and maintain relationships with event organizers, agencies, tenants, and partners.
• Conduct market research and analyse consumer trends to support decision-making.
• Manage and monitor the marketing budget, ensuring alignment with plans and objectives.
• Review processes for efficiency and implement improvements.

Skills

Marketing

Event management

Communication

Presentation

Budgeting

Forecasting

Cost control

Microsoft Office

Analytical

Problem-solving

Education

Diploma or Bachelor's degree in Marketing, Business Administration, Mass Communication, Event Management, or a related field

Tools

Word

Excel

PowerPoint

Job description

Senior Executive, Marketing - Casual Mall Leasing

Senior Executive, Marketing role based at Central i-City Shopping Centre. This position reports to the Senior Manager, Marketing and involves driving leasing of Casual Mall Leasing spaces, planning and executing marketing campaigns, and developing strategic partnerships to enhance the shopping centre's commercial performance and customer engagement.

Key responsibilities

Drive the leasing of Casual Mall Leasing (CML) spaces, including promotional booths, pop-up stores and on-site media, to maximize occupancy and rental revenue while ensuring a strong and diverse tenant mix across categories.

Plan, coordinate, and execute seasonal campaigns, events, and tactical marketing activities in line with the shopping centre's marketing objectives and business goals.

Identify, develop, and secure strategic partnerships with brands, sponsors, event organizers, and external stakeholders to enhance marketing campaigns, events, and sales promotions.

Evaluate and identify opportunities within the shopping centre for thematic zone development and activation on both short-term and long-term bases to enhance customer engagement and commercial value.

Collaborate closely with the Communications team to develop campaign strategies, key messaging, promotional content, and creative materials that support marketing initiatives.

Work closely with tenants to develop joint marketing campaigns, promotional offers, and customer engagement activities aimed at increasing footfall, enhancing the customer experience, and driving tenant sales performance.

Build and maintain strong relationships with event organizers, government agencies, exhibitors, existing tenants, and prospective business partners to support the centre's marketing and leasing objectives.

Conduct market research and analyze consumer trends, customer behaviour, competitor activities, and market requirements to identify opportunities and support strategic decision-making.

Manage and monitor the assigned marketing budget, ensuring expenditures are controlled, optimized, and aligned with approved plans and business objectives.

Continuously review operational processes and identify areas for improvement, recommending and implementing enhancements to increase efficiency and effectiveness within the department.

Key Performance Indicators (KPIs)

• CML & media occupancy rate and rental revenue achievement.
• Event and campaign execution effectiveness.
• Sponsorship and partnership acquisition.
• Footfall growth and customer engagement metrics.
• Tenant participation and sales uplift from promotions.
• Budget management and cost efficiency.
• Development of new thematic zones and activation spaces.
• Stakeholder and tenant relationship management.
• Process improvement and operational efficiency initiatives.

About you

Diploma or Bachelor's degree in Marketing, Business Administration, Mass Communication, Event Management, or a related field.

Minimum 3 years of relevant experience in shopping centre management, retail marketing, event management, leasing, or a related industry.

Good command of both Bahasa Malaysia and English, with strong verbal and written communication skills.

Strong interpersonal, communication, and presentation skills, with the ability to engage effectively with tenants, partners, agencies, and internal stakeholders.

Proficient in Microsoft Office applications, particularly Word, Excel, and PowerPoint.

Able to work independently with minimal supervision while contributing effectively as part of a team.

Resourceful, proactive, and highly adaptable, with a willingness to learn and take on new challenges.

Meticulous and detail-oriented, with strong organizational and planning skills.

Possess sound financial acumen, including budgeting, forecasting, and cost control.

Strong analytical, problem-solving, and decision-making capabilities, with the ability to interpret market trends and customer insights.

Preferred Competencies

Experience in Casual Mall Leasing (CML), promotions space leasing, media space leasing, sponsorship acquisition, or retail marketing campaigns.

Knowledge of shopping mall operations, tenant engagement strategies, and consumer marketing trends.

Creative mindset with the ability to conceptualize innovative campaigns, events, and thematic activations that drive footfall and sales.

Highly sociable, enthusiastic, and passionate about networking, relationship building, and event execution.