Executive, Marketing Communications

Allgreen Properties Limited; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Job summary

Allgreen Properties Limited is seeking a Marketing Communications Executive to support planning, development and execution of campaigns to drive footfall, tenant sales and shopper engagement. The role also manages the mall’s digital presence and provides timely reporting on campaign performance.

You will coordinate with tenants, agencies and vendors, oversee social media content, monitor engagement and prepare regular reports.

Qualifications

• Diploma or degree in Marketing, Communications or related field.
• 5 years of relevant experience in retail, mall or agency.
• Strong execution skills with attention to detail.
• Familiar with social media platforms and basic analytics tools.
• Good communication and coordination skills.
• Able to work weekends and public holidays for events.

Responsibilities

• Assist in Campaign Development & Execution and align with the mall’s calendar.
• Coordinate with internal teams, tenants, agencies and vendors for smooth campaigns.
• Support on-ground execution including setup, operations and teardown.
• Manage mall social media platforms and plan content per brand guidelines.
• Track campaign performance and compile reports on footfall, sales and digital metrics.
• Coordinate joint promotions, vouchers and marketing tie-ups with tenants.

Skills

Execution skills

Communication skills

Coordination skills

Weekend availability

Education

Diploma/Degree in Marketing or related field

Tools

Social media tools

Analytics tools

Job description

Job Summary

The Marketing Communications Executive supports the planning, development and execution of marketing campaigns and promotional activities to drive footfall, tenant sales and shopper engagement. The role also manages the mall’s digital presence and provides timely reporting on campaign performance.

Key Responsibilities

• Campaign Development & Execution
• Assist in the planning and execution of marketing campaigns, events and promotional activities in line with the mall’s annual marketing calendar.
• Coordinate with internal teams, tenants, agencies and vendors to ensure smooth implementation of campaigns.
• Support on-ground execution including setup, operations and post-event teardown.
• Ensure campaigns are executed within approved budgets and timelines.
• Social Media & Digital Management
• Manage and update the mall’s social media platforms (e.g. Facebook, Instagram, TikTok)
• Plan and schedule content in line with campaign objectives and brand guidelines
• Monitor engagement, respond to enquiries and manage community interactions in a timely manner
• Work with designers and agencies to produce relevant and engaging content
• Reporting & Analysis
• Track and compile campaign performance including footfall, sales (where applicable), and digital metrics
• Prepare regular reports on campaign effectiveness and social media performance
• Provide insights and recommendations to improve future campaigns
• Stakeholder & Tenant Coordination
• Liaise with tenants to support their participation in mall campaigns and promotions.
• Assist in coordinating joint promotions, vouchers, and marketing tie-ups.
• Maintain good working relationships with tenants and external partners.
• Administrative & Operational Support
• Assist in procurement processes including quotation requests, vendor coordination and invoice processing
• Maintain proper documentation for campaigns, reports and approvals
• Support any ad-hoc marketing or operational tasks as required

Job Location

Johor Bahru City Square Mall.

Key Requirements

• Diploma or Degree in Marketing, Communications or related field
• 5 years of relevant experience, preferably in retail, mall or agency environment
• Strong execution skills with attention to detail
• Familiar with social media platforms and basic analytics tools
• Good communication and coordination skills
• Able to work weekends and public holidays when required for events