Manager - Marketing

Credit Bureau Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

Credit Bureau Malaysia is looking for a Marketing Manager responsible for overall marketing strategy, profitability, and operations at Sunway Wangsa Mall. This role involves leading the marketing team, strategizing impactful campaigns, and ensuring compliance with regulatory requirements.

Ideal candidates will have a minimum of 8 years of relevant experience in marketing, strong leadership skills, and a Bachelor Degree in Marketing or equivalent.

Qualifications

• Minimum Bachelor Degree, Postgraduate Diploma, or Professional Certificate in Marketing or equivalent.
• Minimum 8 years of relevant work experience.
• Strong knowledge of digital marketing platforms and social media management.

Responsibilities

• Lead the development and execution of the mall's overall marketing strategy.
• Oversee the Marketing Department including Advertising & Promotions.
• Plan and execute impactful advertising and promotional campaigns.
• Manage customer feedback and complaints for service improvement.
• Develop and manage the annual marketing budget.

Skills

Marketing

Leadership

Digital Marketing

Communication

Organizational Skills

Strategic Thinking

Education

Bachelor Degree in Marketing or equivalent

Job description

JOB SUMMARY

Responsible for overall marketing and its profitability, and overall operations of A&P, CDD, Mar comm and PR & CC ensuring that all practices are in accordance with the company and department’s policies.

Key Responsibilities

Strategic Marketing Leadership

• Lead the development and execution of the mall's overall marketing strategy to drive footfall, revenue growth, tenant support, and brand positioning.
• Develop and implement annual marketing plans aligned with business objectives and market trends.
• Monitor industry developments, consumer insights, and competitive activities to identify opportunities and enhance marketing effectiveness.
• Conduct market research and customer behavior analysis to support data‑driven decision‑making.

Department Leadership & Team Management

• Oversee the Marketing Department, including Advertising & Promotions, Marketing Communications & Public Relations, Creative Design, and Customer Care functions.
• Provide leadership, coaching, and guidance to ensure a high‑performing and engaged team.
• Manage workforce planning, staff development, performance management, and employee engagement initiatives.
• Foster a culture of collaboration, innovation, and service excellence.

Marketing Campaigns & Brand Management

• Plan, develop, and execute impactful advertising, promotional, and customer engagement campaigns to strengthen the mall's market presence.
• Drive integrated marketing communications and public relations initiatives to enhance brand awareness and reputation.
• Oversee the conceptualization and development of creative marketing materials, mall décor, and promotional assets.
• Ensure consistency in brand messaging and visual identity across all customer touchpoints.

Customer Experience & Stakeholder Management

• Lead customer care initiatives to deliver exceptional customer experiences and service standards.
• Manage customer feedback and complaints, ensuring timely resolution and continuous service improvement.
• Build and maintain strong relationships with tenants, media partners, agencies, vendors, and other key stakeholders.
• Represent the mall in group-wide marketing projects and cross‑functional initiatives.

Financial & Operational Management

• Develop and manage the annual marketing budget, ensuring effective allocation of resources and return on investment.
• Monitor campaign performance, marketing expenditures, and revenue generation opportunities.
• Establish and implement best practices, policies, and operational processes to drive efficiency and effectiveness within the department.

Compliance & Governance

• Ensure compliance with company policies, regulatory requirements, and data protection standards, including PDPA requirements.
• Safeguard customer and business information by adhering to established data privacy and security protocols.
• Undertake any other duties and responsibilities as assigned by management from time to time.

Requirements

JOB REQUIREMENTS

• Minimum Bachelor Degree, Postgraduate Diploma, or Professional Certificate in Marketing or equivalent.
• Minimum 8 years of relevant work experience.
• Demonstrate competency in marketing, publicity, branding, internal communication, editorial skills and marketing communications.
• Strong knowledge of digital marketing platforms and social media management.
• Excellent communication, organizational, and multitasking skills.
• Demonstrates leadership skills.
• Ability to engage in strategic thinking.
• Creative mindset with attention to detail.
• Ability to work collaboratively with internal teams, tenants, and external partners.
• Willing to be based in Sunway Wangsa Mall.