Executive Food Services (HORECA Sales, Kota Bharu)

DKSH; Kota Bharu; On-site; MYR 60,000 - 90,000; Full time

Job summary

DKSH Malaysia invites applications for a Sales Executive, Food Services to drive sales growth across the Food Services channel. You will acquire new clients, deepen relationships with hotels, restaurants, and caterers, and execute targeted strategies that boost revenue and brand loyalty.

You will build strong external relationships with Executive Chefs, F&B Managers, and R&D Leaders, train sub-distributors, demonstrate products, and ensure timely delivery and collections while meeting KPIs.

Qualifications

• Diploma or Degree in Culinary, Bakery, Hospitality, or a related discipline.
• 1–2 years in a similar role; experience in sales with exposure to HORECA is desirable.
• Basic knowledge of the industry, market landscape, competitors, and customers.
• Strong selling, communication and negotiation skills; ability to influence stakeholders.
• Proficiency with Excel, Word and PowerPoint.

Responsibilities

• Identify new sales opportunities across territories with competitive strategies and tailored proposals.
• Gather market intelligence and contribute to SWOT analysis.
• Build strong relationships with Executive Chefs, F&B Managers, and R&D Managers.
• Provide guidance and training to Sub-Distributors and Wholesalers.
• Conduct product demonstrations, menu creation, and blind testing with customers.
• Achieve sales targets and KPIs across assigned accounts.
• Research market data to support negotiations and informed decisions.
• Ensure timely collection of accounts receivable and on-time product delivery.

Skills

Sales skills

Negotiation

Communication

Relationship building

Analytical skills

MS Office

Education

Diploma/Degree in Culinary

Tools

MS Office

Job description

About The Role

The Sales Executive, Food Services is responsible for driving sales growth and managing customer accounts across the Food Services channel in the Klang Valley region. This role delivers direct business impact by acquiring new clients, deepening existing customer relationships, and executing targeted sales strategies that build brand loyalty and generate sustainable revenue growth.

What You Will Deliver

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position


• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments


• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability


• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability


• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching


• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth


• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines


• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets


• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times


• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth


• Administrative duties and coordination tasks as required

What You Bring

• Diploma or Degree in Culinary, Bakery, Hospitality, or a related discipline


• Minimum one to two years of experience in a similar role; experience in sales with exposure to the Hotel, Restaurant, and Catering (HORECA) sector is highly desirable


• Basic knowledge and understanding of the industry, market landscape, competitors, and customers


• Solid knowledge of assigned territories, products, and services, with strong selling skills


• Strong communication and negotiation skills with the ability to influence key stakeholders effectively


• Basic research and analytical skills with the ability to interpret data and support business decisions


• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint


• Fluency in the local language and, ideally, in English, both written and spoken

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Food Services.