Executive, Food Services (Sales, Central)

DKSH Malaysia Sdn Bhd; Selangor; On-site; MYR 39,000 - 67,000; Full time

Job summary

DKSH Malaysia Sdn Bhd is seeking a Sales Executive, Food Services to drive sales growth across the Klang Valley. You will acquire new clients, strengthen relationships with chefs and F&B managers, and execute targeted sales strategies that build brand loyalty and sustainable revenue.

Responsibilities include identifying opportunities, conducting demonstrations, and guiding distributors to improve channel performance while meeting cash collection and delivery targets.

Qualifications

• Diploma or Degree in Business Studies, Marketing, Economics, or a related discipline.
• Minimum 1–2 years of experience in a similar role; hotel/HORECA exposure is highly desirable.
• Strong selling, communication, and negotiation skills with the ability to influence stakeholders.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and data interpretation.

Responsibilities

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans.
• Gather market intelligence and contribute to SWOT analysis by tracking competitor activities and trends.
• Build and maintain relationships with Executive Chefs, Pastry Chefs, F&B Managers, and R&D Managers to drive loyalty.
• Provide direction to Sub-Distributors and Wholesalers to strengthen channel performance.
• Conduct product demonstrations, menu creation sessions, and blind testing to drive conversion.
• Achieve sales targets and KPIs across assigned accounts to grow revenue.

Skills

Selling skills

Communication

Negotiation

MS Excel

MS Word

PowerPoint

English & local language fluency

Education

Diploma or Degree in Business Studies/Marketing/Economics

Tools

MS Excel

MS Word

PowerPoint

Job description

The Sales Executive, Food Services is responsible for driving sales growth and managing customer accounts across the Food Services channel in the Klang Valley region. This role delivers direct business impact by acquiring new clients, deepening existing customer relationships, and executing targeted sales strategies that build brand loyalty and generate sustainable revenue growth.

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position
• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments
• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability
• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability
• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching
• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth
• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines
• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets
• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times
• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth
• Administrative duties and coordination tasks as required
• Diploma or Degree in Business Studies, Marketing, Economics, or a related discipline
• Minimum one to two years of experience in a similar role; experience in sales with exposure to the Hotel, Restaurant, and Catering (HORECA) sector is highly desirable
• Basic knowledge and understanding of the industry, market landscape, competitors, and customers
• Solid knowledge of assigned territories, products, and services, with strong selling skills
• Strong communication and negotiation skills with the ability to influence key stakeholders effectively
• Basic research and analytical skills with the ability to interpret data and support business decisions
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint
• Fluency in the local language and, ideally, in English, both written and spoken

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Food Services.

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position
• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments
• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability
• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability
• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching
• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth
• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines
• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets
• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times
• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth
• Administrative duties and coordination tasks as required

Unlock job insights

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Advertising, Marketing & Communications Services 1,001-5,000 employees

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.