Executive Food Services (HORECA Sales, Kota Bharu)

DKSH Malaysia Sdn Bhd; Kota Bharu; On-site; MYR 60,000 - 90,000; Full time

Job summary

DKSH Malaysia Sdn Bhd is seeking a Sales Executive, Food Services to drive growth in the Food Services channel across the Klang Valley. You will acquire new clients, deepen relationships with chefs and F&B managers, and execute targeted sales strategies to build brand loyalty and sustainable revenue.

The role involves product demos, menu sessions, and negotiations with trade customers, while ensuring timely delivery and collection.

Qualifications

• Diploma or Degree in Culinary, Bakery, Hospitality, or related discipline.
• Minimum one to two years of experience in a similar role; HORECA exposure is highly desirable.
• Solid knowledge of the industry, market landscape, competitors, and customers.
• Strong selling skills and ability to influence key stakeholders.
• Proficiency with MS Office and data interpretation for business decisions.

Responsibilities

• Identify new sales opportunities across assigned territories and develop competitive strategies.
• Build and maintain relationships with Executive Chefs, F&B Managers, and R&D Managers.
• Drive product demonstrations, menu creation sessions, and blind testing with customers.
• Achieve sales targets and KPIs across accounts to contribute to revenue growth.
• Ensure timely product delivery and collections in line with terms.

Skills

Sales & Account Management

Negotiation skills

Communication skills

MS Excel

English language

Local language

Education

Diploma or Degree in Culinary, Bakery, Hospitality, or related discipline

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

The Sales Executive, Food Services is responsible for driving sales growth and managing customer accounts across the Food Services channel in the Klang Valley region. This role delivers direct business impact by acquiring new clients, deepening existing customer relationships, and executing targeted sales strategies that build brand loyalty and generate sustainable revenue growth.

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position
• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments
• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability
• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability
• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching
• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth
• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines
• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets
• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times
• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth
• Administrative duties and coordination tasks as required
• Diploma or Degree in Culinary, Bakery, Hospitality, or a related discipline
• Minimum one to two years of experience in a similar role; experience in sales with exposure to the Hotel, Restaurant, and Catering (HORECA) sector is highly desirable
• Basic knowledge and understanding of the industry, market landscape, competitors, and customers
• Solid knowledge of assigned territories, products, and services, with strong selling skills
• Strong communication and negotiation skills with the ability to influence key stakeholders effectively
• Basic research and analytical skills with the ability to interpret data and support business decisions
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint
• Fluency in the local language and, ideally, in English, both written and spoken

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Food Services.

#LI-MY3

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position
• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments
• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability
• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability
• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching
• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth
• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines
• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets
• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times
• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth
• Administrative duties and coordination tasks as required

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Advertising, Marketing & Communications Services 1,001-5,000 employees

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and distributing high-quality products and brands for multinational and Fortune 500 companies. Through our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver sustainable growth for our partners. We contribute to improving the quality of life for our employees and people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over 29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and distributing high-quality products and brands for multinational and Fortune 500 companies. Through our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver sustainable growth for our partners. We contribute to improving the quality of life for our employees and people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over 29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

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