Senior Executive, Business Development

City University Malaysia; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

CTU Holdings is seeking a proactive Senior Executive, Business Development to drive corporate sales of training solutions. You will identify new business opportunities, build strong client relationships, and achieve sales targets through consultative selling.

Identify, develop, and secure new corporate clients for training and learning solutions; promote customised programs; generate leads; conduct client meetings and needs analysis; prepare proposals and negotiates contracts to achieve revenue

Qualifications

• Bachelor's degree in a related field.
• 2–3 years of experience in corporate sales, preferably in training solutions or HR-related services.
• Fresh experience in education/training is an added advantage.

Responsibilities

• Identify, develop, and secure new corporate clients for training and learning solutions.
• Promote and sell customized training programs to organizations across industries.
• Generate leads through networking, cold calling, referrals, digital platforms, and events.
• Conduct client meetings, presentations, and needs analysis to recommend solutions.
• Prepare proposals, quotations, and sales presentations.
• Negotiate contracts and close sales to hit monthly and annual targets.
• Build and maintain long-term relationships with existing clients.
• Collaborate with training and operations teams to ensure smooth delivery.
• Maintain sales records, forecasts, and reports using CRM.

Skills

Lead generation

Relationship building

Negotiation

Presentation skills

Communication

English proficiency

CRM proficiency

Education

Bachelor's Degree in Business Administration, Marketing, Human Resource Management, or related field

Tools

Microsoft Office

Google Workspace

Canva

CRM software

Job description

CTU Holdings is seeking a proactive and results-driven Senior Executive, Business Development to drive corporate sales by promoting the company's training solutions. The ideal candidate will be responsible for identifying new business opportunities, building strong client relationships, and achieving sales targets through consultative selling.

Key Responsibilities

Identify, develop, and secure new corporate clients for training and learning solutions.

Promote and sell customized training programs to organizations across various industries.

Generate leads through networking, cold calling, referrals, digital platforms, and business events.

Conduct client meetings, presentations, and training needs analysis to recommend suitable solutions.

Prepare proposals, quotations, and sales presentations.

Negotiate contracts and close sales to achieve monthly and annual revenue targets.

Build and maintain long-term relationships with existing clients to encourage repeat business.

Work closely with the training and operations teams to ensure smooth project delivery.

Maintain accurate sales records, forecasts, and reports using CRM or internal systems.

Stay updated on market trends, competitor activities, and corporate training needs.

Qualifications

Bachelor's Degree in Business Administration, Marketing, Human Resource Management, or any related field.

Minimum 2–3 years of experience in corporate sales, preferably in selling training solutions, learning & development services, or HR-related solutions.

Fresh experience in the education or training industry is an added advantage.

Requirements

Proven track record in achieving sales targets and developing new business.

Strong presentation, negotiation, and relationship management skills.

Excellent command of written and spoken English.

Proficient in Microsoft Office (Word, Excel, PowerPoint).

Good working knowledge of Google Workspace (Docs, Sheets, Slides, Drive).

Basic proficiency in Canva for preparing sales presentations and marketing materials.

Self-motivated, resourceful, and able to work independently with minimal supervision.

Strong organizational, time management, and problem-solving skills.

Willing to travel for client meetings, networking events, and business development activities when required.

Business development and consultative selling

Corporate account management

Lead generation and pipeline management

Proposal writing and presentation skills

Customer relationship management (CRM)

Communication and interpersonal skills

Commercial awareness and negotiation

Results-oriented with a proactive mindset