Manager (Business Development & Commercial)

Petronas; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Petronas is seeking a Manager in Business Development & Commercial to lead end-to-end BD and commercial activities, including client acquisition, proposal development, pricing coordination, and partnerships. The role strengthens industry relationships, expands market reach, and drives revenue through client-centric executive education offerings.

You will coordinate with Learning Innovation and Development teams to deliver customised learning solutions, manage governance and ensure financial

Qualifications

• Recognised Bachelor’s Degree in Business, Marketing, Management, Economics or related fields.
• Minimum 7–10 years of relevant experience in business development, sales, commercial or account management, preferably in executive education, professional services, training or B2B environments.
• Experience in proposal development, client engagement and revenue generation.

Responsibilities

• Lead end-to-end business development and commercial activities, including client acquisition and proposal development.
• Coordinate pricing, prepare quotations, and manage commercial negotiations within approved authority.
• Develop tailored proposals and value-driven solutions aligned with client requirements.
• Manage end-to-end sales process: lead generation, opportunity tracking, and deal closure.
• Support revenue targets through effective pipeline management and conversion of strategic opportunities.
• Coordinate contracts, renewals and pricing records with internal teams to ensure profitability.

Skills

Business development

Sales

Account management

Negotiation

Education

Bachelor’s Degree in Business/Marketing/Management/Economics or related fields

Job description

Manager (Business Development & Commercial)

Trending

Job Description

Job Purpose:

To lead end-to-end business development and commercial activities, including client acquisition, proposal development, pricing coordination, and partnership management, while ensuring alignment with client needs and organisational priorities. It plays a key role in strengthening industry relationships, expanding market reach, and contributing to revenue generation through responsive, value-driven, and client-centric executive education offerings. The Manager also supports the effective execution of commercial strategies and ensures seamless coordination between clients and internal stakeholders to deliver impactful learning solutions.

Key Accountabilities:

Benchmarking and Market Analysis

Conduct ongoing market research and competitive benchmarking to identify industry trends, client needs, and emerging opportunities in executive and professional education.

Analyse market intelligence, pricing structures, and competitor offerings to support informed business development and positioning decisions.

Support the identification of high-potential sectors, clients, and programme areas aligned with CAPE’s growth strategy.

Provide data-driven insights and recommendations to enhance portfolio relevance, market responsiveness, and commercial effectiveness.

Business Development & Sales Execution

Execute business development activities to identify, pursue, and convert new opportunities across corporate, government, and industry sectors.

Develop tailored proposals, quotations, and value-driven solutions aligned with client requirements and organisational capabilities.

Manage the end-to-end sales process, including lead generation, opportunity tracking, negotiation support, and deal closure.

Support achievement of revenue targets through effective pipeline management and conversion of strategic opportunities.

Commercial Conduct and Financial Stewardship

Manage the development of commercial packages, programme proposals and customised solutions in collaboration with Learning Innovation and Development teams.

Establish pricing strategy, costing and commercial evaluations to ensure competitiveness and financial viability.

Coordinate contract documentation, renewals and commercial negotiations within approved authority limits.

Promote financial discipline and practices across the team to safeguard financial performance.

Strategic Alliances & Partnerships

Manage strategic partnerships with industry, government agencies, professional bodies, and academic institutions to enhance CAPE’s ecosystem and market reach.

Participate in negotiating and managing partnership frameworks, collaboration agreements, and strategic engagement models to support organisational objectives.

Maintain long-term stakeholder relationships that strengthen CAPE’s reputation, industry relevance, and strategic positioning.

Client Engagement & Account Management

Build and maintain strong relationships with clients to understand their learning needs, workforce priorities, and strategic objectives.

Manage assigned accounts to ensure client satisfaction, repeat business, and long-term partnership development.

Coordinate closely with internal teams to ensure successful delivery of client solutions and seamless customer experience.

Act as a key liaison between clients and internal stakeholders to support effective communication and issue resolution.

Manage overall sales performance and business development pipelines conversion to ensure achievement of revenue targets and growth objectives.

Maintain performance tracking mechanisms and reporting frameworks to track commercial outcomes and market traction and support data-driven commercial decision-making.

Monitor and report overall business development and commercial performance including sales performance and pipeline conversion supported by the marketing implementation for management reviews and decision making.

Governance, Quality and Compliance

Ensure all commercial activities, proposals, and agreements comply with institutional policies, governance frameworks, and approval processes.

Support accurate documentation and maintenance of contracts, pricing records, and client agreements in accordance with organisational standards.

Uphold integrity and quality standards in all client-facing materials and business development outputs to ensure professionalism and consistency.

Ensure adherence to ethical business practices and risk management requirements in all commercial engagements.

Qualification & Experience:

Recognised Bachelor’s Degree in Business, Marketing, Management, Economics or related fields.

Minimum 7–10 years of relevant experience in business development, sales, commercial or account management, preferably in executive education, professional services, training or B2B environments.

Experience in proposal development, client engagement and revenue generation.

Good communication, presentation and interpersonal skills.

Strong coordination, analytical and commercial support capabilities.

Job Info

• Job Identification 30811
• Posting Date 10/15/2026, 06:34 AM