Senior Executive, Brand Marketing

BEACON MART; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

BEACON MART seeks an Integrated Marketing & Communication professional to develop and execute annual and long-term brand plans aligned with growth objectives. You will support brand strategy, campaigns, and product launches to boost awareness and equity.

Responsibilities include managing brand architecture, SKU portfolio, lifecycle, and collaboration with internal stakeholders, media, and agencies for timely launches and campaigns. Strong analytics and communication skills are essential.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field.
• 3–5 years of experience in brand or marketing role.
• FMCG/retail/consumer goods industry experience preferred.
• Strong understanding of brand marketing concepts, retail dynamics, and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills with the ability to manage multiple tasks.

Responsibilities

• Develop and execute annual and long-term brand plans aligned with business growth objectives.
• Support brand strategy and campaigns to enhance brand awareness and equity.
• Manage brand architecture, SKU portfolio, lifecycle, and product launches.

Skills

Brand marketing

Campaign management

Analytics

Communication skills

Project management

MS Office

Team collaboration

Education

Bachelor’s degree in marketing or related field

Tools

MS Excel

PowerPoint

Word

Job description

Integrated Marketing & Communication

Develop and execute annual and long-term brand plans aligned with overall business and category growth objectives.

Supporting brand strategy and executing effective brand marketing campaigns to enhance brand awareness and equity.

Manage brand architecture, SKU portfolio, and lifecycle (launch, growth, renovation, rationalization).

Define brand positioning, target segments, pricing ladders, and communication strategy.

Manage product launches, integrated marketing campaigns and all elements of consumer communication relating to brand responsibilities effectively i.e. branding, packaging design, advertising development & production, media effectiveness, in-store activations, consumer promotion, sampling, POS design and production)

Liaise and work closely with relevant internal stakeholders, media, PR, agencies to design and successfully execute product launches and marketing campaigns on time.

Track and evaluate campaign effectiveness, conducting post-campaign analysis and ROI assessments for evaluation and key learnings.

Work closely with sales and trade marketing to ensure in-store alignment with brand strategy.

Provide brand guidance for effective execution at outlets and retail channel.

Monitor and report on competitor activities and market trends.

Translate insights into actionable brand and communication strategies.

Budget Management

Plan and manage brand marketing budgets and ensure efficient allocation of resources.

Ensure efficient budget utilization, cost control, and compliance with approved financial plans.

Support P&L management by tracking marketing spends, margins, campaigns and promotional effectiveness.

Initiate and coordinate ad-hoc assignments, where requires.

Key Skills and Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 3-5 years of experience in a brand or marketing role.
• Prior experience in FMCG, retail, or consumer goods industry preferred.
• Strong understanding of brand marketing concepts, retail dynamics, and consumer behavior.
• Good analytical and problem-solving abilities.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Ability to work collaboratively and independently in a fast-paced environment.