Senior Marketing Manager

7-Eleven Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

7-Eleven Malaysia is seeking a senior Marketing Leader to drive Marketing Planning & Campaign Management, translating business priorities into actionable plans and leading the integration of campaigns, product launches, promotions and brand initiatives across channels.

You will manage budgets, define objectives and KPIs, oversee communications and public relations, and coach a three-team marketing group to deliver timely, high-quality initiatives in partnership with Commercial, Merchandising and

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum 10 years of relevant marketing experience, preferably in retail, FMCG or F&B, with at least 3 years in a people management role.
• Strong experience in integrated marketing planning, campaign execution and project management.
• Proven experience in marketing budget management, including budget planning, expenditure tracking and cost optimisation.
• Strong analytical skills, with the ability to evaluate marketing effectiveness, interpret performance data, identify insights and translate learnings into strategies and improvements.
• Good understanding of marketing ROI, campaign measurement and key business performance indicators.
• Good understanding of digital marketing, AI, CRM, consumer behaviour and customer engagement.

Responsibilities

• Support the General Manager in translating marketing strategies and business priorities into actionable marketing plans.
• Drive the planning and execution of integrated marketing campaigns, product launches, promotions and brand initiatives.
• Ensure campaigns are planned with clear objectives, target audiences, customer journeys, communication channels and measurable KPIs.
• Oversee campaign execution across relevant channels and touchpoints, ensuring consistency, quality and timely delivery.
• Manage marketing budgets, including expenditure tracking, cost control and effective allocation of resources.
• Monitor and evaluate marketing performance against agreed KPIs, budgets and business objectives.
• Conduct regular marketing effectiveness reviews to assess campaign ROI, customer engagement and commercial impact.
• Analyze performance data, identify key insights and translate learnings into recommendations to improve future marketing strategies and investment decisions.
• Prepare regular marketing performance and budget reports for management review.

Skills

Strategic marketing

Campaign management

Team leadership

Budget management

Analytics

Education

Bachelor's Degree in Marketing or related field

Tools

CRM systems

Digital marketing platforms

Job description

Marketing Planning & Campaign Management

• Support the General Manager in translating marketing strategies and business priorities into actionable marketing plans.
• Drive the planning and execution of integrated marketing campaigns, product launches, promotions and brand initiatives.
• Ensure campaigns are planned with clear objectives, target audiences, customer journeys, communication channels and measurable KPIs.
• Oversee campaign execution across relevant channels and touchpoints, ensuring consistency, quality and timely delivery.
• Manage marketing budgets, including expenditure tracking, cost control and effective allocation of resources.
• Monitor and evaluate marketing performance against agreed KPIs, budgets and business objectives.
• Conduct regular marketing effectiveness reviews to assess campaign ROI, customer engagement and commercial impact.
• Analyze performance data, identify key insights and translate learnings into recommendations to improve future marketing strategies and investment decisions.
• Prepare regular marketing performance and budget reports for management review.

Marketing Communications & Public Relations

• Oversee communications and PR activities in line with the overall brand strategy.
• Manage media relations, corporate communications, publicity and relevant external stakeholder engagements.
• Ensure consistency of brand messaging across communication channels.
• Manage external agencies and vendors to ensure quality delivery, cost efficiency and adherence to agreed timelines.

Team Management & Development

• Manage, guide and develop the three teams under direct supervision, ensuring clear priorities, accountability and performance standards.
• Assist the General Manager in coaching, motivating and developing the wider marketing team.
• Identify capability gaps and recommend training and development opportunities to strengthen team skills.
• Improve internal processes, collaboration and ways of working to ensure effective delivery of marketing initiatives.

Cross-Functional Collaboration

• Work closely with Commercial, Merchandising, Operations and other departments to ensure marketing activities support business priorities.
• Coordinate with internal stakeholders to ensure campaigns are operationally feasible and effectively implemented.
• Support the General Manager in key marketing projects, business reviews and departmental initiatives.

Job Requirements:

• Bachelor's Degree in Marketing, Business, Communications or a related field.
• Minimum 10 years of relevant marketing experience, preferably in retail, FMCG or F&B, with at least 3 years in a people management role.
• Strong experience in integrated marketing planning, campaign execution and project management.
• Proven experience in marketing budget management, including budget planning, expenditure tracking and cost optimisation.
• Strong analytical skills, with the ability to evaluate marketing effectiveness, interpret performance data, identify insights and translate learnings into strategies and improvements.
• Good understanding of marketing ROI, campaign measurement and key business performance indicators.
• Good understanding of digital marketing, AI, CRM, consumer behaviour and customer engagement.