Senior Brand Manager (FMCG)

Quintus Search; Selangor; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Quintus Search in Malaysia is seeking a seasoned Brand Manager to lead our branding efforts across FMCG categories. You will shape positioning, oversee annual brand plans, and coordinate with product, sales, and supply chain to ensure consistent execution.

Candidates bring strong market research skills, a track record of successful campaigns, and leadership to mentor a team of brand managers in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• FMCG brand management experience, preferably multinational.
• Strong grasp of consumer insights and market trends.
• Track record in developing and executing brand strategies.
• Excellent analytics, communication, and stakeholder influence.
• Leadership ability to grow high-performing teams.

Responsibilities

• Develop and implement brand strategies aligned with business goals.
• Conduct market research to identify consumer insights and trends.
• Define brand positioning, audience, and messaging.
• Create and manage annual brand plans with resources and KPIs.
• Execute integrated campaigns across digital, social, PR, and traditional media.
• Collaborate with cross-functional teams for brand consistency.
• Monitor brand performance and competitive landscape; adjust strategies.
• Manage brand budgets and ROI.
• Build partnerships with external agencies for campaigns.
• Lead and mentor brand managers to meet targets.

Skills

Brand management

FMCG industry

Market research

Strategic planning

Education

Bachelor's degree in Marketing or related field

Master's degree a plus

Job description

• Develop and implement brand strategies that align with overall business goals and drive market impact.
• Conduct thorough market research and analysis to identify consumer insights, market trends, and opportunities for brand growth.
• Leverage consumer research to define brand positioning, target audience, and key messages that resonate with consumers.
• Create and manage annual brand plans, ensuring effective allocation of resources to achieve brand objectives and deliver against KPIs.
• Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and traditional mediums.
• Collaborate with cross-functional teams (product development, sales, supply chain, etc.) to ensure strategic alignment and consistency in brand execution.
• Monitor brand performance, market share, and competitive landscape, making necessary adjustments and recommendations to drive growth and maintain brand relevance.
• Manage brand budgets efficiently, tracking expenses, and ensuring maximum ROI.
• Build and manage strong partnerships with external agencies to develop creative and impactful marketing campaigns.
• Lead, inspire, and mentor a team of brand managers to achieve targets and foster their professional growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
• Proven experience in brand management within the FMCG industry, preferably at a multinational company.
• Strong understanding of consumer insights, market dynamics, and industry trends.
• Demonstrated track record of developing and executing successful brand strategies and marketing campaigns.
• Exceptional analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels.
• Strong leadership abilities with the capacity to motivate and develop high-performing teams.
• Proficient in using marketing software, analytics tools, and project management applications.
• Adaptable and result-oriented, capable of thriving in a fast-paced, high-pressure environment.