Marketing Executive

KMT JAYA SDN BHD; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

KMT JAYA SDN BHD is seeking a marketing professional to plan and execute brand marketing activities aligned with the company’s strategy. You will work to strengthen brand awareness and coordinate with internal teams to implement campaigns.

The role includes developing annual sales targets, marketing plans and budgets; plan ATL and BTL activities, conduct market analyses, and support new product development. Based in Shah Alam, this position requires strong analytical and communication skills.

Qualifications

• Bachelor’s Degree, Postgraduate Diploma, or Professional Degree in Marketing or related field.
• At least 2 years of relevant marketing experience.
• FMCG, Trade Marketing, or Product Marketing experience is advantageous.
• Strong analytical, presentation, communication, and problem-solving skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint; SQL Financial Accounting is an advantage.
• Good command of English and Bahasa Malaysia.
• Willing to work in Shah Alam.

Responsibilities

• Plan and execute brand marketing activities aligned with strategy.
• Monitor brand performance and identify opportunities to improve awareness.
• Collaborate with internal teams to implement activities effectively.
• Develop annual sales targets, marketing plans, and budgets.
• Plan ATL advertising to strengthen consumer communication and brand awareness.
• Plan BTL promotions, product trials, and PR to drive sales.
• Conduct market, consumer, competitor, and sales analysis.
• Develop short-, medium-, and long-term marketing strategies.

Skills

Analytical skills

Presentation skills

Communication skills

Problem-solving skills

Education

Bachelor’s degree in Marketing/Business

Postgraduate Diploma

Professional Degree

Tools

Microsoft Excel

PowerPoint

SQL Financial Accounting

Job description

Plan and execute brand marketing activities in line with the company’s overall marketing strategy and brand direction.

Monitor brand performance and identify opportunities to improve brand awareness and market presence.

Work closely with internal teams to ensure marketing activities are implemented effectively.

Assist in developing annual sales targets, marketing plans, and marketing budgets.

Plan and execute ATL (Above-the-Line) advertising activities to strengthen consumer communication and brand awareness.

Plan and execute BTL (Below-the-Line) promotional activities, including sales promotions, product trials, and PR activities to drive sales.

Conduct market, consumer, competitor, and sales analysis to identify key issues and business opportunities.

Develop short-, medium-, and long-term marketing strategies to support business growth.

3. Product & Business Development

Support new product development and product diversification initiatives.

Identify opportunities to improve existing products based on market trends and consumer needs.

Support product launches and marketing initiatives to increase product awareness and market penetration.

Monitor product performance and profitability to achieve the company’s business objectives.

4. Marketing Performance

Monitor and evaluate the effectiveness of marketing campaigns and promotional activities.

Track marketing expenses and ensure activities are carried out within the approved budget.

Prepare marketing reports, analysis, and presentations for management review.

Qualifications & Requirements

Candidate must possess at least a Bachelor’s Degree, Postgraduate Diploma, or Professional Degree, preferably in Marketing, Business, or a related field.

Minimum 2 years of relevant working experience in marketing.

Candidates with FMCG, Trade Marketing, or Product Marketing experience will have an added advantage.

Strong analytical, presentation, communication, and problem-solving skills.

Proficient in Microsoft Office, especially Excel and PowerPoint. Knowledge of SQL Financial Accounting is an advantage.

Good command of English and Bahasa Malaysia, both written and spoken.

Proactive, detail-oriented, and able to work independently and as part of a team.

Strong strategic thinking, negotiation, and interpersonal skills.

Able to work effectively in a fast-paced environment.

Willing to work in Shah Alam, Seksyen 22.