Branding & Marketing Manager

Private Advertiser; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Job summary

Private Advertiser in Malaysia seeks a strategic Marketing Director to develop and execute the brand and marketing strategy in line with business objectives and growth plans.

You will lead brand positioning, plan integrated campaigns across digital, events, partnerships, PR and offline channels, and manage budgets and analytics to drive awareness, acquisition and retention. Based in Johor Bahru with a focus on performance and growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Branding or related discipline.
• 8–10 years of marketing experience with solid brand management and integrated marketing.
• 3–5 years of managerial or team leadership experience.

Responsibilities

• Develop and execute the overall brand and marketing strategy in line with the company’s objectives and growth plans.
• Define and strengthen brand positioning, identity, value proposition and market presence.
• Plan and manage integrated marketing campaigns across digital, social media, advertising, events, partnerships, PR and offline channels.
• Develop annual marketing plans, calendars and budgets with effective resource allocation and ROI.
• Drive brand awareness, customer acquisition, engagement and retention through targeted initiatives.
• Lead digital marketing activities including social media, content marketing, SEO/SEM, paid advertising, email marketing and website performance.
• Monitor market trends and competitor activity to identify opportunities and improve effectiveness.
• Use marketing data to evaluate campaign performance, insights and ROI.
• Oversee development of marketing materials, communications, ads and brand assets.

Skills

Brand management

Integrated marketing

Digital marketing

Team leadership

Campaign planning

Education

Bachelor’s Degree in Marketing/Business/Communications

Job description

Develop and execute the overall brand and marketing strategy in line with the company’s business objectives and growth plans.

Define and strengthen the company’s brand positioning, identity, value proposition and market presence.

Plan and manage integrated marketing campaigns across digital, social media, advertising, events, partnerships, PR and offline channels.

Develop annual marketing plans, campaign calendars and marketing budgets, ensuring effective allocation of resources and measurable ROI.

Drive brand awareness, customer acquisition, engagement and retention through targeted marketing initiatives.

Lead digital marketing activities including social media, content marketing, SEO/SEM, paid advertising, email marketing and website performance.

Monitor market trends, customer behaviour, competitors and industry developments to identify new opportunities and improve marketing effectiveness.

Use marketing data and analytics to evaluate campaign performance, customer insights and return on marketing investment.

Oversee the development of marketing materials, corporate communications, advertisements, promotional content and brand assets.

Manage external agencies, media partners, vendors, designers and other marketing service providers.

Lead, coach and develop the marketing team, setting clear objectives and ensuring effective execution of marketing initiatives.

Prepare regular management reports on marketing activities, campaign performance, market insights and key marketing KPIs.

Job Requirements

Bachelor’s Degree in Marketing, Business Administration, Communications, Branding or a related discipline.

Minimum 8–10 years of relevant marketing experience, with solid experience in brand management and integrated marketing.

At least 3–5 years of experience in a managerial or team leadership capacity.