Brands Manager

Linaco Group of Companies; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Linaco Group of Companies is seeking a Senior Brand Manager to develop and execute comprehensive brand strategies for growth in Malaysia. You will lead cross-functional teams across marketing, sales, R&D, and external partners to launch campaigns and activations.

The role requires 5+ years in brand management or product marketing within FMCG or food & beverage, a strong consumer insights background, and proficiency in digital marketing trends. Travel for market visits and events may be required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing, preferably FMCG or Food & Beverage.
• Proven track record in developing brand strategies and executing marketing campaigns.
• Experience in product launches, brand activation, and campaign management.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent analytical, communication, and interpersonal skills.
• Strong leadership and cross-functional collaboration abilities.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of marketing analytics tools is a plus.
• Creative, strategic, results-driven, and able to thrive in a fast-paced environment.
• Willing to travel for market visits, trade events, and meetings.

Responsibilities

• Develop and implement brand strategies to strengthen brand awareness and growth.
• Plan, execute, and monitor integrated marketing campaigns, launches, promotions, and activations.
• Conduct market research, analyze consumer insights and industry trends to identify opportunities.
• Manage brand portfolio and ensure consistent identity across channels.
• Collaborate with Sales, R&D, Digital Marketing, Supply Chain, and agencies to execute initiatives.
• Manage marketing budgets, forecast expenditures, and evaluate ROI.
• Analyze sales and market data to drive brand growth and product improvements.
• Develop annual marketing plans, calendars, and brand objectives aligned with company goals.
• Support packaging, materials, POSM, and advertising content to ensure brand consistency.
• Build relationships with distributors, retailers, media partners, and agencies.
• Prepare reports on brand performance and market developments for management.
• Ensure compliance with policies and regulatory requirements.

Skills

Brand management

Product marketing

Campaign management

Market research

Digital marketing

Communication

Leadership

Project management

Analytical skills

MS Office

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Microsoft Office

Marketing analytics tools

Job description

• Develop and implement brand strategies to strengthen brand awareness, market positioning, and business growth.
• Plan, execute, and monitor integrated marketing campaigns, product launches, promotions, and brand activation initiatives.
• Conduct market research, analyze consumer insights, industry trends, and competitor activities to identify business opportunities.
• Manage the brand portfolio and ensure consistent brand identity and messaging across all communication channels.
• Collaborate closely with Sales, R&D, Digital Marketing, Supply Chain, Procurement, and external agencies to execute brand initiatives effectively.
• Manage marketing budgets, forecast expenditures, and evaluate campaign performance to maximize return on investment (ROI).
• Analyze sales performance, customer feedback, and market data to recommend strategies for brand growth and product improvements.
• Develop annual marketing plans, promotional calendars, and brand objectives aligned with company goals.
• Support the development of packaging, marketing materials, POSM, and advertising content to ensure brand consistency.
• Build and maintain strong relationships with distributors, retailers, media partners, and marketing agencies.
• Prepare regular reports and presentations on brand performance, campaign results, and market developments for management.
• Ensure all branding and marketing activities comply with company policies and regulatory requirements.

Job Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing, preferably in the FMCG or Food & Beverage industry.
• Proven track record in developing successful brand strategies and executing marketing campaigns.
• Experience in product launches, brand activation, and campaign management.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent analytical skills with the ability to interpret market data and translate insights into business strategies.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong leadership skills with the ability to work collaboratively across cross-functional teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of marketing analytics tools is an added advantage.
• Creative, strategic, results-driven, and able to thrive in a fast-paced environment.
• Willing to travel when required for market visits, trade events, and business meetings.