Senior Brand Manager / Marketing Lead

Businesslist; Kuala Lumpur; On-site; MYR 180,000 - 250,000; Full time

Benefits offered by this job

Career progression

Regional exposure

Dynamic environment

Job summary

Businesslist is seeking an experienced FMCG marketer to drive brand growth through consumer-focused strategies and commercial initiatives in Kuala Lumpur.

You will lead integrated campaigns across digital, social, media, PR and retail, translate consumer insights into actionable plans, and manage budget and ROI.

This role offers leadership of a high‑profile brand portfolio, regional exposure, a dynamic entrepreneurial environment, and strong career progression.

Qualifications

• 8+ years of brand marketing experience in FMCG.
• Strong commercial acumen and ability to translate insights into action.
• Proven track record managing budgets and campaigns.
• Excellent communication and leadership capabilities.

Responsibilities

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Lead integrated consumer campaigns across digital, social, media, PR, and retail channels.
• Translate consumer insights into actionable strategies that drive brand performance.
• Identify market trends and growth opportunities through data analysis and category reviews.
• Manage product portfolio initiatives, including launches, relaunches, and innovation projects.
• Partner with commercial teams to support business growth and improve market performance.
• Monitor campaign effectiveness and optimize marketing investments to maximize ROI.
• Manage agency relationships and external partners to ensure high-quality execution.
• Ensure brand consistency across all consumer touchpoints.
• Collaborate with regional and cross-functional stakeholders on strategic initiatives.

Skills

Brand management

Strategic thinking

Data-driven

Campaign management

Budget management

Leadership

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or Business

Job description

Drive brand growth by developing impactful marketing strategies, consumer-focused campaigns, and commercial initiatives.

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Lead integrated consumer campaigns across digital, social, media, PR, and retail channels.
• Translate consumer insights into actionable strategies that drive brand performance.
• Identify market trends and growth opportunities through data analysis and category reviews.
• Manage product portfolio initiatives, including launches, relaunches, and innovation projects.
• Partner with commercial teams to support business growth and improve market performance.
• Monitor campaign effectiveness and optimize marketing investments to maximize ROI.
• Manage agency relationships and external partners to ensure high-quality execution.
• Ensure brand consistency across all consumer touchpoints.
• Collaborate with regional and cross-functional stakeholders on strategic initiatives.

The Successful Applicant

We are seeking an experienced FMCG marketer with strong commercial acumen, strategic thinking, and a passion for building consumer brands.

• Degree-qualified in Marketing, Business, or a related discipline.
• 8+ years of brand management or marketing experience within FMCG or consumer-focused industries.
• Proven experience developing and executing successful brand strategies.
• Strong understanding of consumer behavior, market trends, and category dynamics.
• Demonstrated ability to manage marketing budgets and evaluate performance metrics.
• Experience working closely with sales, commercial, and cross-functional teams.
• Strong project management and stakeholder management skills.
• Excellent communication and leadership capabilities.

What's on Offer

• Opportunity to lead a high-profile brand portfolio with significant growth potential.
• Exposure to regional stakeholders and strategic decision-making.
• Dynamic, entrepreneurial environment with strong career progression opportunities.