Senior Brand Manager (FMCG)

Quintus Search; Petaling Jaya; On-site; MYR 180,000 - 240,000; Full time

Job summary

Quintus Search is seeking a Senior Brand Manager for FMCG to lead development and execution of brand strategies, driving growth and market impact across channels.

You will oversee a team of brand professionals, collaborate with product development, sales and supply chain to ensure strategic alignment, and manage budgets to maximize ROI while delivering against KPIs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Proven FMCG brand management experience; multinational preferred.
• Strong analytical and problem-solving abilities; data-driven decisions.

Responsibilities

• Develop and implement brand strategies aligned with business goals and market impact.
• Conduct market research to identify consumer insights, trends, and growth opportunities.
• Define brand positioning, audience, and key messages that resonate with consumers.
• Create and manage annual brand plans and allocate resources to meet KPIs.
• Lead integrated campaigns across digital, social, PR, and traditional channels.
• Collaborate with product development, sales, and supply chain for alignment.
• Monitor performance, market share, and competition; adjust strategies as needed.
• Manage brand budgets and ROI; report on financial outcomes.
• Build partnerships with external agencies for creative campaigns.
• Lead and mentor a team of brand managers to achieve targets.

Skills

Brand management (FMCG)

Consumer insights

Market dynamics

Brand strategy execution

Communication & presentation

Leadership

Marketing software tools

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

Marketing software

Analytics tools

Project management tools

Job description

About the job Senior Brand Manager (FMCG)

Responsibilities:

• Develop and implement brand strategies that align with overall business goals and drive market impact.
• Conduct thorough market research and analysis to identify consumer insights, market trends, and opportunities for brand growth.
• Leverage consumer research to define brand positioning, target audience, and key messages that resonate with consumers.
• Create and manage annual brand plans, ensuring effective allocation of resources to achieve brand objectives and deliver against KPIs.
• Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and traditional mediums.
• Collaborate with cross-functional teams (product development, sales, supply chain, etc.) to ensure strategic alignment and consistency in brand execution.
• Monitor brand performance, market share, and competitive landscape, making necessary adjustments and recommendations to drive growth and maintain brand relevance.
• Manage brand budgets efficiently, tracking expenses, and ensuring maximum ROI.
• Build and manage strong partnerships with external agencies to develop creative and impactful marketing campaigns.
• Lead, inspire, and mentor a team of brand managers to achieve targets and foster their professional growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
• Proven experience in brand management within the FMCG industry, preferably at a multinational company.
• Strong understanding of consumer insights, market dynamics, and industry trends.
• Demonstrated track record of developing and executing successful brand strategies and marketing campaigns.
• Exceptional analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels.
• Strong leadership abilities with the capacity to motivate and develop high-performing teams.
• Proficient in using marketing software, analytics tools, and project management applications.
• Adaptable and result-oriented, capable of thriving in a fast-paced, high-pressure environment.