Branding Strategy Assistant Marketing Manager

SK intellix Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SK intellix Malaysia is seeking an Assistant Marketing Manager to drive brand growth through strategic branding, campaign planning, and market research. You will translate insights into compelling campaigns that reach target audiences across digital and offline channels.

The role requires hands-on activation experience, strong analytics, and collaboration with sales, product, and operations to deliver measurable business results in a fast-paced environment.

Qualifications

• Bachelors degree in Marketing, Business, or related field.
• Minimum 6 years of working experience in marketing.
• Proven experience in branding and brand strategy.
• Marketing campaign planning and execution.
• Market research and analysis; activation/experiential marketing; digital marketing.

Responsibilities

• Brand management: analyse positioning and consumer insights; develop strategies to strengthen brand equity.
• Plan, coordinate, and execute integrated marketing campaigns (online & offline).
• Track and analyse campaign performance to provide actionable insights.
• Collaborate with internal teams and external agencies to ensure smooth execution.
• Support new product launches and promotional activities.

Skills

Branding

Brand strategy

Campaign planning

Campaign execution

Market research

Digital marketing

Activation marketing

Analytics

Education

Bachelors Degree in Marketing/Business or related field

Tools

Google Analytics

Meta Ads

Job description

Job Summary

We are seeking a dynamic and results-driven Assistant Marketing Manager to support the development of our brand strategy. The candidate will have strong experience in branding, marketing campaign planning, and market research, with hands‑on expertise in both activation and digital marketing. This role requires a commercially minded individual who can translate insights into impactful campaigns that drive brand growth and business results.

Key Responsibilities

• Brand Management
  • Analyse brand positioning and consumer insights.
  • Support in developing and executing brand strategies to strengthen brand positioning and equity.
  • Ensure consistency of brand messaging across all platforms and campaigns.
  • Monitor brand performance and recommend improvements.
• Marketing Campaign Planning & Execution
  • Plan, coordinate, and execute integrated marketing campaigns (online & offline).
  • Manage campaign timelines, budgets, and deliverables.
  • Collaborate with internal teams and external agencies to ensure smooth execution.
  • Track and analyse campaign performance, providing actionable insights.
• Market Research & Insights
  • Conduct market research to identify trends, customer preferences, and competitive landscape.
  • Analyse data to support marketing strategies and campaign effectiveness.
  • Provide insights to guide product positioning and target audience strategies.
• Cross‑functional Collaboration
  • Work closely with sales, product, and operations teams to align marketing strategies with business objectives.
  • Support new product launches and promotional activities.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• Minimum 6 years of working experience in marketing.
• Proven experience in branding and brand strategy.
• Marketing campaign planning and execution.
• Market research and analysis.
• Activation / experiential marketing.
• Digital / online marketing.

Key Skills & Competencies

• Strong strategic thinking and analytical skills.
• Excellent project management and organizational abilities.
• Creativity with strong attention to detail.
• Good understanding of consumer behaviour and market trends.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects in a fast‑paced environment.

Preferred Qualifications

• Experience working with agencies or managing vendors.
• Familiarity with marketing analytics tools (e.g., Google Analytics, Meta Ads).
• Experience in FMCG, retail, or consumer‑driven industries is an advantage.