Senior Event and Marketing Executive

YYC GST Consultants Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

YYC GST Consultants Sdn Bhd is seeking a Senior Event & Marketing Executive to oversee planning, coordination, and execution of marketing events and digital campaigns. You will supervise junior team members and support the Event Manager in strategic planning and stakeholder coordination.

The role involves end-to-end event operations, digital campaign management, content oversight, and performance reporting, with a focus on brand consistency and measurable business impact.

Qualifications

• Diploma/Degree in Marketing / Advertising / Mass Communication or its equivalent.
• At least 3 years of proven working experience in Digital Marketing or similar role.
• Knowledge in digital marketing funnels and setup (familiarity with paid ads, email marketing, social media).
• Skilled in photography and videography, or willingness to pick up on the fundamentals of photo/video shootings and editing.
• Experience in a project coordination role, good team player, willingness to learn and with strong communication skills.
• Personal qualities of integrity, credibility, resourceful, creative and commitment to the mission.

Responsibilities

• Supervise, and provide guidance to junior event and marketing team members
• Cross check team deliverables to ensure accuracy, quality, and adherence to company standards
• Assist in workload planning, task allocation, and team performance improvement
• Promote professional development and accountability within the team
• Oversee end-to-end event operations, including planning, logistics, vendor coordination, customer experience, and on-site execution
• Support the Event Manager in delivering large-scale corporate events, webinars, workshops, and sales launches
• Ensure events are executed in a timely, cost-effective, and professional manner
• Manage event risks, troubleshoot operational challenges, and maintain service excellence
• Plan, execute, and optimize integrated digital marketing campaigns to drive brand visibility, lead generation, and conversion
• Lead campaign planning across social media, paid advertising, email marketing, and digital platforms
• Ensure marketing initiatives align with corporate objectives and brand positioning
• Oversee content development for social media, promotional materials, and digital campaigns
• Direct and review creative outputs including copywriting, graphic design, photography, and video production
• Ensure content remains relevant to evolving market trends and audience engagement strategies
• Monitor campaign and event performance using KPIs, analytics, and ROI metrics
• Prepare reports, insights, and recommendations for management decision-making
• Identify improvement opportunities to enhance marketing effectiveness and event impact
• Coordinate with Sales, Operations, Designers, External Vendors, and Partners
• Communicate campaign performance, market insights, and customer feedback to internal teams
• Assist the Event Manager and Head of Department in executing strategic initiatives
• Contribute to process improvement, SOP development, and workflow efficiency
• Participate in company-wide marketing initiatives, corporate branding efforts, and innovation projects
• Perform additional duties as assigned by management

Skills

Digital Marketing

Event Planning

Team Leadership

Content Creation

Photography & Video

Education

Diploma/Degree in Marketing/Advertising/Mass Communication

Tools

Photography

Video Editing

Job description

The Senior Event & Marketing Executive is responsible for overseeing the planning, coordination, and execution of marketing events and digital campaigns, ensuring high standards of delivery, brand consistency, and business impact. This role will supervise junior team members, provide quality assurance on deliverables, and support the Event Manager in strategic planning, stakeholder coordination, and performance evaluation.

Key Responsibilities:

Leadership & Team Supervision

Supervise, and provide guidance to junior event and marketing team members

Cross check team deliverables to ensure accuracy, quality, and adherence to company standards

Assist in workload planning, task allocation, and team performance improvement

Promote professional development and accountability within the team

Event Planning & Execution

Oversee end-to-end event operations, including planning, logistics, vendor coordination, customer experience, and on-site execution

Support the Event Manager in delivering large-scale corporate events, webinars, workshops, and sales launches

Ensure events are executed in a timely, cost-effective, and professional manner

Manage event risks, troubleshoot operational challenges, and maintain service excellence

Marketing & Digital Campaign Management

Plan, execute, and optimize integrated digital marketing campaigns to drive brand visibility, lead generation, and conversion

Lead campaign planning across social media, paid advertising, email marketing, and digital platforms

Ensure marketing initiatives align with corporate objectives and brand positioning

Content & Creative Oversight

Oversee content development for social media, promotional materials, and digital campaigns

Direct and review creative outputs including copywriting, graphic design, photography, and video production

Ensure content remains relevant to evolving market trends and audience engagement strategies

Performance Tracking & Reporting

Monitor campaign and event performance using KPIs, analytics, and ROI metrics

Prepare reports, insights, and recommendations for management decision-making

Identify improvement opportunities to enhance marketing effectiveness and event impact

Stakeholder & Cross-Functional Collaboration

Coordinate with Sales, Operations, Designers, External Vendors, and Partners

Communicate campaign performance, market insights, and customer feedback to internal teams

Strategic & Operational Support

Assist the Event Manager and Head of Department in executing strategic initiatives

Contribute to process improvement, SOP development, and workflow efficiency

Participate in company-wide marketing initiatives, corporate branding efforts, and innovation projects

Perform additional duties as assigned by management

Key Requirements:

Candidate mustpossessat least Diploma/Degree in Marketing / Advertising / Mass Communication or its equivalent.

At least3year of proven working experience in Digital Marketing or similar role.

Knowledge in digital marketing funnels and setup (familiarity with paid ads, email marketing, social media.

Skilled in photography and videography, or willingness topick up onthe fundamentals of photo/video shootings and editing.

Experience in a project coordination role, good team player, willingness to learn and withstrong communicationskills.

Personal qualities of integrity, credibility, resourceful, creative and commitment to the mission.

YYC Group is an accounting firm established in 1974 that offers business solutions including audit and assurance, taxation, business advisory, and accounting services to entrepreneurs across various industries.

YYC taxPOD is Malaysia's first All-in-One Tax e-Learning platform, was founded with the vision of empowering SMEs with accessible, up-to-date tax knowledge. This platform allows business owners and their accounting or finance teams to learn at their own pace.

YYC Group is an accounting firm established in 1974 that offers business solutions including audit and assurance, taxation, business advisory, and accounting services to entrepreneurs across various industries.

YYC taxPOD is Malaysia's first All-in-One Tax e-Learning platform, was founded with the vision of empowering SMEs with accessible, up-to-date tax knowledge. This platform allows business owners and their accounting or finance teams to learn at their own pace.