Senior Enrolment Executive Mandarin

Beaconhouse Malaysia Sdn. Bhd; Kajang; On-site; MYR 60,000 - 90,000; Full time

Job summary

Beaconhouse Malaysia is seeking a Senior Enrolment Executive to drive pupil recruitment and convert enquiries into enrolments, with a focus on Mandarin-speaking families and the China market. The role combines sales, service, and precise administration, reporting on pipeline and conversion.

You will work with the Head of Admissions and Marketing to coordinate day-to-day activity, support colleagues, and engage families via WeChat, WhatsApp, email, phone and in person in a fast-paced,

Qualifications

• Minimum three years' experience in admissions, business development, or sales.
• Fluent Mandarin and English, both spoken and written.
• Strong organisational and administrative skills with reporting ability.

Responsibilities

• Guide families from enquiry to enrolment, ensuring a warm experience.
• Respond to enquiries within 24 hours during business days.
• Conduct tours and explain the school’s strengths and offer.
• Manage enquiries and leads to visits, applications, offers, and enrolments.
• Provide weekly pipeline reports and track KPIs and risks.
• Own Mandarin-speaking market engagement and China-related partnerships.
• Coordinate with agents, events, and recruitment activities.

Skills

Bilingual Mandarin-English

Sales & customer relations

Follow-up & reporting

Tools

iSAMS

OpenApply

Job description

The Senior Enrolment Executive will play a senior, hands-on role in driving pupil recruitment, converting prospective families into enrolments and developing relationships that support the school’s growth in Malaysia and international markets. The role combines a strong sales and service orientation with excellent administration, consistent follow-up and accurate reporting. The postholder will take particular ownership of the Mandarin-speaking and mainland China admissions pipeline, developing prospective family enquiries, strengthening agent partnerships and identifying new enrolment opportunities. Working closely with the Head of Admissions and Marketing, the postholder will help coordinate day-to-day admissions activity, support colleagues in maintaining high standards and provide clear reporting on pipeline progress and conversion. The successful candidate will be confident engaging families through WeChat, WhatsApp, email, telephone and face-to-face interactions, and thrive in a busy, target-driven environment.

Key Responsibilities

1. Parent and Student Experience

• Guide prospective families from first enquiry through application, assessment, offer, enrolment and induction, ensuring a warm, efficient and personalised experience.
• Respond to enquiries within 24 hours during the working week, with timely and purposeful follow-up across WeChat, WhatsApp, telephone, email and in-person meetings.
• Conduct compelling individual and group tours, confidently explaining the school’s heritage, educational offer and distinct strengths.
• Understand family priorities, answer objections, identify barriers to enrolment and recommend appropriate next steps.
• Support pupil withdrawal procedures, including timely documentation and collection of feedback or exit interview information.

2. Conversion and Pipeline Management

• Take ownership of allocated leads and actively progress enquiries into visits, applications, offers and confirmed enrolments.
• Work towards agreed individual and team enrolment objectives, identifying stalled opportunities and acting promptly to improve conversion.
• Maintain structured follow-up plans for unresponsive or undecided families, with clear next actions and accurate records.
• Monitor enquiry sources, tour outcomes, offer acceptance, reasons for lost opportunities and other conversion indicators.
• Provide weekly reports on pipeline movement, KPIs, risks and recommended actions to the Head of Admissions and Marketing.

3. Mainland China and Mandarin-Speaking Market Ownership

• Own day-to-day admissions engagement, follow-up and conversion for mainland China and Mandarin-speaking prospective families.
• Manage Mandarin-speaking parent communications through WeChat and other appropriate channels, ensuring prompt and culturally responsive service.
• Develop relationships with China-focused education agents, relocation advisers and recruitment partners; identify new sources of qualified leads.
• Work with Marketing on Chinese-language content, campaign enquiries, parent presentations and communication materials.
• Monitor enquiry and enrolment trends, competitor activity and conversion performance within these markets, reporting opportunities and risks.
• Represent the school at relevant China-focused briefings, fairs, agent meetings and recruitment events, locally or internationally as required.

4. Agent Relations and Recruitment Events

• Build and maintain productive relationships with allocated education agents, relocation firms and other referral partners in relevant markets.
• Support agent onboarding, briefings, familiarisation tours and ongoing partner communication.
• Attend recruitment exhibitions, parent events, agent meetings and school marketing activities, including occasional evenings, weekends and overseas travel as required.
• Ensure all event and partner-generated leads are recorded, followed up and tracked through to an outcome.
• Report on agent-sourced enquiries, conversion, enrolments and emerging partnership opportunities.

5. Admissions Team Coordination and Collaboration

• Support the Head of Admissions and Marketing in coordinating admissions priorities, workload and daily operational activity.
• Help ensure tours, application processing, follow-ups and agreed service standards are delivered consistently across the team.
• Guide colleagues in effective parent engagement and conversion practices, sharing knowledge and flagging gaps or delays.
• Coordinate closely with Marketing, academic staff, Finance and other school departments to provide a joined-up family experience.
• Escalate significant service issues, conversion risks or decisions requiring senior approval.

6. Brand, Communication and Market Awareness

• Communicate the school’s distinctive strengths, heritage, global links and educational provision accurately and persuasively.
• Tailor conversations to family needs and represent the school with professionalism, warmth and commercial confidence.
• Collaborate with Marketing on lead generation, open mornings, information sessions and recruitment campaigns.
• Contribute competitor research, parent feedback and market intelligence to admissions and recruitment planning.

7. Data Management, Reporting and Compliance

• Maintain accurate admissions records in iSAMS, OpenApply and approved systems; enter new leads within 24 hours during the working week.
• Update statuses, notes, follow-up actions and parent details promptly after every meaningful interaction.
• Prepare accurate weekly pipeline and market-specific reports, including enquiries, visits, assessments, offers, acceptances and confirmed enrolments.
• Support reporting to the Head of Admissions and Marketing, Principal and School Leadership Team as required.
• Manage documentation and administrative tasks accurately while maintaining proactive recruitment activity.
• Observe all applicable school procedures, confidentiality requirements and data protection policies.

Person Specification

Qualifications, Experience and Skills: Essential

• At least three years’ experience in admissions, business development, consultative sales, customer relations or a similarly target-driven environment.
• Fluent spoken and written Mandarin and English, with confident communication across different cultural contexts.
• Proven ability to manage enquiries and turn prospective customer or family interest into tangible outcomes.
• Confident using WeChat, WhatsApp, telephone, email and face-to-face communication to build relationships and pursue opportunities.
• Strong organisation, accurate administration, time management and reporting skills.
• Ability to balance sales activity, parent service and detailed admissions administration under pressure.
• Experience in international education, school admissions or education recruitment.
• Knowledge of mainland China recruitment and established education agent or referral relationships.
• Experience with iSAMS, OpenApply or comparable CRM platforms.
• Experience supporting recruitment exhibitions, overseas events or coordinating the activity of colleagues.

Personal Attributes

• Commercially minded, motivated by results and confident asking for the next step in the admissions journey.
• Energetic, proactive, resilient and comfortable in a fast-paced, target-driven environment.
• Warm and empathetic with strong listening, questioning and relationship-building skills.
• Takes personal ownership of outcomes while remaining collaborative and supportive of colleagues.
• Organised, meticulous, reliable and able to manage competing priorities with minimal prompting.
• Curious, adaptable and solution-focused, with the maturity to identify issues and recommend action.

Beaconhouse Malaysia is part of the Beaconhouse Group, the world’s largest private school network with nearly 50 years of educational excellence across six countries. In Malaysia, we operate 14 schools within the Klang Valley, offering a complete pathway from preschool to secondary education. At Beaconhouse we empower and inspire students to reach for excellence and to become independent global learners. Our core focus is to deliver high-quality academic programs that enable students to achieve their intellectual potential, develop confidence and lifelong-learning skills to improve their prospects beyond school.