Student Recruitment Director

MVC Resources; Sepang; Sur place; MYR 180 000 - 260 000; Plein temps

Résumé du poste

Zohorecruit is seeking a dynamic growth leader for our partner educational institution in Malaysia, to drive admissions and marketing, expanding recruitment channels locally and internationally and elevating the brand.

You will develop enrolment strategies, oversee digital campaigns and events, own the admissions journey, build strategic partnerships, and forecast enrolment trends while leading a high-performing team in alignment with the school's vision.

Qualifications

• Bachelor's Degree in Marketing, Business, Education, Communications, or related field.
• 10–15 years in student recruitment, admissions, or education marketing.
• Experience in international school or premium education preferred.
• Willing to travel locally and internationally.

Responsabilités

• Develop and execute recruitment plans to achieve enrolment targets across domestic and global markets.
• Oversee digital campaigns, promotional events, and brand messaging to align with growth objectives.
• Own end-to-end admissions journey, driving improvements in enquiry-to-enrolment conversion and the family experience.
• Identify new regional markets and build high-value recruitment networks with agents, embassies, corporate partners, and relocation firms.
• Analyze market trends and admissions metrics to inform decision-making and forecasts.
• Lead, coach, and empower a high-performing admissions team in coordination with academic leadership.

Connaissances

Enrolment strategy

Brand leadership

Pipeline management

Partnership development

Data analytics

People leadership

Formation

Bachelor's degree in Marketing or related field

Description du poste

We are a leading, forward-thinking educational institution seeking a dynamic growth leader to drive our next phase of expansion. Reporting directly to the CEO of Education, you will spearhead our Admissions and Marketing department. This is a high-impact opportunity to shape the future of our institution by building robust recruitment channels, optimizing the prospective family experience, and elevating our brand presence on both a local and international scale.

Key Outcomes & Responsibilities

Enrolment Strategy: Develop and execute comprehensive recruitment plans to achieve ambitious student enrolment targets across domestic and global markets .

Brand Leadership: Oversee digital campaigns, promotional events, and brand messaging to ensure tight alignment with our educational positioning and strategic growth objectives .

Pipeline Conversion: Own the end-to-end admissions journey, driving continuous improvements in enquiry-to-enrolment conversion rates and the overall prospective family experience .

Strategic Partnerships: Identify new regional markets and build high-value recruitment networks alongside education agents, embassies, corporate partners, and relocation firms .

Data & Forecasting: Analyze market trends, competitor movements, and key admissions metrics to inform decision-making, optimize acquisition strategies, and prepare regular enrolment forecasts .

Team Development: Lead, coach, and empower a high-performing student recruitment and admissions team while collaborating closely with academic leadership to align initiatives with the school's broader vision .

Requirements

The Requirements (Prerequisites)

Bachelor's Degree in Marketing, Business, Education, Communications, or a related discipline .

Minimum 10 to 15 years of relevant experience in student recruitment, admissions, education marketing, or business development .

Prior experience operating within an international school or premium education environment is highly preferred .

Willingness and ability to travel both locally and internationally as required .

The Skills (Competencies & Capabilities)

Demonstrated track record of success in driving sustainable enrolment growth and maximizing admissions conversion .

Deep understanding of both local and international student recruitment markets and channels .

Proven ability to manage and leverage strategic networks, including education agents and corporate partners .

Strong commercial, analytical, and strategic thinking skills to translate complex market data into actionable growth initiatives .

Exceptional leadership, negotiation, and stakeholder management abilities .

A deeply customer-focused mindset with a thorough understanding of the decision-making journey for prospective parents and students .