Senior Digital Product Manager — AI-Driven Brand Growth

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia Holdings Berhad is a leading Malaysian content and consumer company serving 75% of households across TV, radio, digital and commerce platforms. We entertain and inform with vernacular, international and live sports content, engaging around 24 million people.

The role involves overseeing a portfolio of digital brands across social platforms, working with product design and engineering on app and web brands, and driving programmatic revenue growth.

Qualifications

• Working understanding of AI concepts including LLMs, AI agents, and agent harnesses.
• Experience building or experimenting with AI tools, workflows, automations, or personal projects.
• Familiarity with reading API documentation and prompting for reliable AI outputs.

Responsibilities

• Oversee a portfolio of digital brands across social platforms (Meta, YouTube, etc.).
• Collaborate with product design and engineering on app/web brands and product direction.
• Drive programmatic revenue growth across digital properties with clear performance targets.
• Research and prototype agentic AI workflows to improve organizational efficiency.
• Explore AI-native brand concepts built on automated content operations from ground up.
• Contribute to content systems and brand data to support AI agent accessibility.

Skills

Digital media

Content operations

Product management

AI concepts

APIs & docs

Tools

Claude

OpenAI Codex

n8n

APIs

Job description

Astro Malaysia Holdings Berhad is a leading Malaysian content and consumer company serving 75% of households across TV, radio, digital and commerce platforms. We entertain and inform with vernacular, international and live sports content, engaging around 24 million people.

The role involves overseeing a portfolio of digital brands across social platforms, working with product design and engineering on app and web brands, and driving programmatic revenue growth.