Audience Data Scientist: Personalization & Growth

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Astro Malaysia Holdings Berhad is Malaysia’s leading content and consumer company serving 75% of Malaysian households across TV, radio, digital, and commerce platforms. This role focuses on audience analytics, segmentation, and data-driven decision making to optimize campaigns and enhance viewer engagement.

You will collaborate across Marketing, Product, Sales, and Content teams, translating complex insights into actionable recommendations while working with large-scale cloud datasets and modern

Qualifications

• Degree in data-related quantitative field is required.
• 2-5 years of experience in data analytics, customer analytics, data science, or audience measurement.
• Proficiency in Python and SQL for data extraction, processing, and analysis.
• Experience with large-scale datasets in cloud environments (AWS, Databricks, Azure, Snowflake, Redshift).
• Experience with ML techniques: clustering, segmentation, propensity modeling, time series.

Responsibilities

• Develop and maintain PayTV and Digital audience segments using behavioral, demographic, transactional, and engagement data.
• Build customer profiles and audience taxonomies for personalization and campaign optimization.
• Apply statistical and machine learning techniques to identify audience clusters and drivers.
• Develop propensity, churn, content affinity, and customer value models.
• Translate analytical findings into actionable business recommendations.
• Collaborate with Marketing, Product, Media Sales, and Content teams to address challenges.
• Prepare executive-ready reports and presentations communicating key insights.

Skills

Python

SQL

Data Visualization

Power BI

Tableau

Machine Learning

Audience analytics

Storytelling

Stakeholder management

Education

Degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Engineering

Tools

Databricks

Snowflake

Redshift

Spark

Hadoop

CDP/DMP platforms

Job description

Astro Malaysia Holdings Berhad is Malaysia’s leading content and consumer company serving 75% of Malaysian households across TV, radio, digital, and commerce platforms. This role focuses on audience analytics, segmentation, and data-driven decision making to optimize campaigns and enhance viewer engagement.

You will collaborate across Marketing, Product, Sales, and Content teams, translating complex insights into actionable recommendations while working with large-scale cloud datasets and modern