Senior Associate, Digital Product Management

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia Holdings Berhad is a leading Malaysian content and consumer company serving 75% of households across TV, radio, digital and commerce platforms. We entertain and inform with vernacular, international and live sports content, engaging around 24 million people.

The role involves overseeing a portfolio of digital brands across social platforms, working with product design and engineering on app and web brands, and driving programmatic revenue growth.

Qualifications

• Working understanding of AI concepts including LLMs, AI agents, and agent harnesses.
• Experience building or experimenting with AI tools, workflows, automations, or personal projects.
• Familiarity with reading API documentation and prompting for reliable AI outputs.

Responsibilities

• Oversee a portfolio of digital brands across social platforms (Meta, YouTube, etc.).
• Collaborate with product design and engineering on app/web brands and product direction.
• Drive programmatic revenue growth across digital properties with clear performance targets.
• Research and prototype agentic AI workflows to improve organizational efficiency.
• Explore AI-native brand concepts built on automated content operations from ground up.
• Contribute to content systems and brand data to support AI agent accessibility.

Skills

Digital media

Content operations

Product management

AI concepts

APIs & docs

Tools

Claude

OpenAI Codex

n8n

APIs

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES

• Oversee a portfolio of digital brands across social platforms including Meta, YouTube, and others — managing platform strategy, content operations, and overall portfolio performance
• Work closely with product design and engineering teams on a suite off app and web digital brands, contributing to the product direction, development, and execution
• Drive programmatic revenue growth across assigned digital properties with clear accountability for performance targets
• Research, prototype, and implement agentic AI workflows in support of organizational efficiency projects
• Explore and develop AI-native brand concepts built on automated content operations from the ground up
• Contribute to the structuring and consolidation of content systems and brand data to support AI agent accessibility across properties

WHO YOU ARE?

3–5 years of relevant experience in digital media, content operations, product management, or a technical role transitioning into product. You do not need to be a traditional developer, but you must have a working understanding of AI and have built or experimented with AI tools independently — whether a workflow, automation, or a personal project. Familiarity with the following is strongly preferred: Foundational AI concepts including large language models (LLMs), AI agents, and agent harnesses Automation and workflow tools such as n8n AI development tools such as Claude Code, OpenAI Codex, or equivalent Ability to read and work with API documentation independently Prompt engineering and working knowledge of how to structure inputs for reliable AI outputs Candidates with exposure to more advanced concepts such as RAG (Retrieval-Augmented Generation), tool use and function calling, multi-agent orchestration, and vector databases will be viewed favorably.

Attributes:

• Commercial instinct with a clear understanding of how content and platform decisions drive revenue
• Strong stakeholder management and the ability to influence cross-functionally without direct authority
• Operates with urgency and a big-picture mindset — able to connect new tools and ideas to business outcomes quickly
• Self-directed and proactive; brings ideas to the table rather than waiting for direction
• Actively follows AI and social platform developments — new model releases, platform updates, emerging tools — and is driven to experiment with them, not just observe them

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my