Senior Digital Product Manager – AI-Driven Brand Growth

Astro; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia is seeking a product-focused AI/digital media professional to lead AI-enabled content operations across its digital brands. You will shape platform strategy, collaborate with design and engineering, and drive automation and AI-driven initiatives to improve efficiency and revenue.

The role requires 3–5 years in digital media or related fields, with hands-on familiarity with AI concepts, tools, and workflows, and a proactive, cross-functional collaborator mindset.

Qualifications

• 3–5 years of experience in digital media, content operations, product management, or a technical role transitioning into product.
• Strong understanding of AI concepts including LLMs, AI agents, and agent harnesses.
• Familiarity with automation/workflow tools such as n8n.
• Experience with AI development tools such as Claude Code or OpenAI Codex.
• Ability to read and work with API documentation independently.
• Proficiency in prompt engineering and structuring inputs for reliable AI outputs.
• Exposure to RAG, tool use and function calling, multi-agent orchestration, and vector databases is advantageous.

Responsibilities

• Oversee a portfolio of digital brands across social platforms, manage strategy, content operations, and portfolio performance.
• Collaborate with product design and engineering on app and web digital brands, guiding product direction, development, and execution.
• Drive programmatic revenue growth across assigned properties with clear performance targets.
• Research, prototype, and implement AI workflows to improve organizational efficiency.
• Develop AI-native brand concepts based on automated content operations from the ground up.
• Contribute to structuring content systems and data to enable AI agent accessibility across properties.

Skills

AI concepts

Prompt engineering

API documentation

LLMs and AI agents

RAG and vector databases

Tools

n8n

Claude Code

OpenAI Codex

Job description

Astro Malaysia is seeking a product-focused AI/digital media professional to lead AI-enabled content operations across its digital brands. You will shape platform strategy, collaborate with design and engineering, and drive automation and AI-driven initiatives to improve efficiency and revenue.

The role requires 3–5 years in digital media or related fields, with hands-on familiarity with AI concepts, tools, and workflows, and a proactive, cross-functional collaborator mindset.