Senior Digital Campaign Strategy & Execution Lead

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a Digital Campaign Manager to own end-to-end digital advertising campaigns across GAM, DV360, and social platforms. You will oversee trafficking, optimization, reporting, and collaboration with Sales and Campaign Planning.

The role requires hands-on experience with major ad platforms, strong analytics, and the ability to manage campaigns within budget, SLAs, and timelines, contributing to Astro's market-leading entertainment ecosystem.

Qualifications

• Degree/Diploma in Advertising/Commerce/Communications or related field.
• Experience with major digital ad platforms and trafficking.
• Strong analytical and reporting skills.

Responsibilities

• Campaign Setup, Trafficking & Execution: Own end-to-end execution and trafficking of digital campaigns.
• Campaign Monitoring & Performance Optimization: Monitor KPIs and optimize budgets, targeting, and bids.
• Troubleshooting & Technical Support: Collaborate with ad tech to resolve tracking/delivery issues.
• Reporting & Insights: Produce weekly and post-campaign reports with actionable insights.
• Continuous Learning & Industry Trends: Stay updated on platform features and best practices.
• Team Management & SLA Enforcement: Mentor team and ensure adherence to processes and SLAs.

Skills

Campaign execution

Campaign trafficking

Optimization

Analytics

Time management

Education

Degree or Diploma in Advertising/Commerce/Communications

Tools

Google Ad Manager

DV360

The Trade Desk

Xandr

Meta Ads

TikTok Ads

Job description

Astro Malaysia Holdings Berhad is seeking a Digital Campaign Manager to own end-to-end digital advertising campaigns across GAM, DV360, and social platforms. You will oversee trafficking, optimization, reporting, and collaboration with Sales and Campaign Planning.

The role requires hands-on experience with major ad platforms, strong analytics, and the ability to manage campaigns within budget, SLAs, and timelines, contributing to Astro's market-leading entertainment ecosystem.