Senior Digital Engagement & Activation Lead

Manulife John Hancock; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

Manulife John Hancock is seeking a senior Digital Marketing professional to lead activation of digital engagement, MarTech use cases, and cross-functional marketing journeys in a hybrid environment in Malaysia. The role focuses on translating strategic roadmaps into practical journeys, content requirements and optimization plans to drive growth and customer adoption.

Successful candidates will have extensive experience in digital acquisition, conversion optimisation and data-driven marketing,

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 8–10 years in Digital/Growth/Performance Marketing.
• Experience with digital acquisition, optimisation, and analytics.

Responsibilities

• Lead activation of digital engagement and MarTech across marketing journeys.
• Translate roadmap priorities into practical journeys, audiences, flows and content requirements.
• Support growth initiatives including online adoption, Digital Storefront, automation and personalisation.

Skills

Digital marketing

Growth marketing

Performance marketing

Stakeholder management

Data interpretation

Education

Bachelor's degree in Marketing

Job description

Manulife John Hancock is seeking a senior Digital Marketing professional to lead activation of digital engagement, MarTech use cases, and cross-functional marketing journeys in a hybrid environment in Malaysia. The role focuses on translating strategic roadmaps into practical journeys, content requirements and optimization plans to drive growth and customer adoption.

Successful candidates will have extensive experience in digital acquisition, conversion optimisation and data-driven marketing,