Senior Manager, Digital Engagement and Activation

Manulife/John Hancock; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Manulife/John Hancock is seeking a senior digital marketing leader to drive activation of digital engagement and MarTech across prospect, customer and advisor journeys. You will translate roadmap priorities into practical journeys, define communication flows, and develop content requirements while collaborating with Brand, IT and external partners.

The role includes shaping growth initiatives and ensuring scalable, data-driven activation.

Qualifications

• Bachelor’s degree in marketing or related discipline with 8–10 years in digital/growth/performance marketing.
• Experience interpreting performance data and optimizing campaigns.
• Experience working with multiple stakeholders across teams.

Responsibilities

• Lead digital engagement activation and MarTech across journeys.
• Translate roadmap priorities into practical marketing journeys and content requirements.
• Support growth initiatives including digital adoption and AI-enabled personalization.
• Define marketing requirements for automation, tagging, measurement and engagement.
• Establish test-and-learn frameworks to improve engagement and effectiveness.
• Develop performance insights and recommendations across campaigns and channels.
• Partner with Brand, Product, IT, Compliance and agencies to deliver priorities.
• Build reusable playbooks, governance and reporting cadences for scalability.

Skills

Digital marketing strategy

Growth marketing

Performance marketing

Marketing analytics

Stakeholder collaboration

Education

Bachelor’s Degree in Marketing or related

Job description

Position Responsibilities:

• Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys.
• Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans.
• Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing.
• Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities.
• Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness.
• Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes.
• Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities.
• Build reusable playbooks, governance processes and reporting cadences to reduce fragmented execution and improve scalability.

Required Qualifications:

• Bachelor’s Degree in Marketing, Business, Digital Marketing or related discipline 8-10 years in Digital Marketing, Growth Marketing or Performance Marketing Proven experience in digital acquisition, conversion optimisation, growth marketing, website performance or digital adoption programmes preferred. Experience interpreting marketing performance data and optimization Experience working across multiple stakeholders

Preferred Qualifications:

• Financial Services experience preferred.

When you join our team:

We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity.

We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.

All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement Hybrid

We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future.

Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

We’re proud of our accomplishments and recognition. Recent awards include: 2026 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2025 Financial Times World’s Best Employers Asia-Pacific 2026 We’ve been recognized as one of Canada’s Top 100 Employers 2026 #1 Life Insurer for AI Maturity by Evident 2026.

Our ambition is to be the number one choice for customers.

Learn more at https://www.manulife.com/.