Senior Digital Growth & Campaign Lead

Biomed Global; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Biomed Global is seeking a Senior Digital Marketing Specialist in Kuala Lumpur to lead the planning, execution, and optimization of the Group’s digital marketing strategy across channels and markets. You will drive brand visibility, audience engagement, lead generation, and revenue growth through effective digital marketing initiatives.

Collaborating with the Digital Marketing team and stakeholders, you will develop targeted campaigns, leverage data-driven insights, and stay ahead of digital

Qualifications

• Bachelor’s degree in Marketing, eCommerce, Business Administration, Communications, or a related discipline is preferred.
• Minimum 5 years of relevant experience in digital marketing or a similar role.
• Proven track record of launching and managing successful digital marketing campaigns with measurable KPIs.
• Experience in content marketing, SEM, stakeholder engagement, and campaign optimization at both strategic and tactical levels is preferred.

Responsibilities

• Lead the planning, execution, and optimization of the Group’s digital marketing strategy across relevant channels and markets.
• Drive measurable brand visibility, audience engagement, lead generation, and revenue growth through effective digital marketing initiatives.
• Work closely with the Digital Marketing team and cross-functional stakeholders to develop and implement targeted campaigns that support business and commercial objectives.
• Strengthen the Group’s digital presence by applying data-driven insights, market trends, and best practices to improve campaign effectiveness and customer engagement.
• Propose suitable enhancements to strengthen and optimize the Group’s digital presence, content performance, and online visibility.

Skills

Digital marketing

Campaign optimization

Data analysis

Content marketing

SEM

Lead generation

Stakeholder engagement

Education

Bachelor's degree in Marketing or related

Tools

PowerPoint

Excel

Power BI

Job description

Biomed Global is seeking a Senior Digital Marketing Specialist in Kuala Lumpur to lead the planning, execution, and optimization of the Group’s digital marketing strategy across channels and markets. You will drive brand visibility, audience engagement, lead generation, and revenue growth through effective digital marketing initiatives.

Collaborating with the Digital Marketing team and stakeholders, you will develop targeted campaigns, leverage data-driven insights, and stay ahead of digital