Brand Activation & Digital Campaign Lead

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Alliance Bank Malaysia Berhad in Kuala Lumpur seeks a Digital Marketing professional to lead brand activation and manage content marketing for social media tied to group campaigns. You will craft a social media strategy for owned and paid media, monitor brand sentiment, and coordinate with internal teams and external agencies to deliver impactful campaigns.

Ideal candidates have 4+ years in digital marketing, strong analytics, and excellent communication skills; traditional media experience is a

Qualifications

• At least 4 years’ experience in digital marketing, focusing on performance marketing and social media management OR product marketing.
• Strong data analytics and ability to derive insights from data.
• Excellent communication and presentation skills.

Responsibilities

• Support and manage brand activation, CSR and flagship programmes.
• Develop content marketing creation for social media to support group-wide campaigns.
• Develop overarching social media strategy for brand and campaigns across owned and paid media.
• Monitor and report brand sentiment in digital and social spaces and manage communities.
• Coordinate with internal and external agencies and vendors to deliver creative concepts within timelines and budget.
• Collaborate with stakeholders to translate strategic goals into compelling brand experiences.

Skills

Data analytics

Communication

Presentation skills

Multi-tasking

Learning agility

Proactive mindset

Job description

Alliance Bank Malaysia Berhad in Kuala Lumpur seeks a Digital Marketing professional to lead brand activation and manage content marketing for social media tied to group campaigns. You will craft a social media strategy for owned and paid media, monitor brand sentiment, and coordinate with internal teams and external agencies to deliver impactful campaigns.

Ideal candidates have 4+ years in digital marketing, strong analytics, and excellent communication skills; traditional media experience is a