Senior Manager, Digital Growth & Activation

Manulife/John Hancock

Kuala Lumpur

Hybrid

MYR 180,000 - 280,000

Full time

2 days ago

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Job summary

Manulife/John Hancock is seeking a senior digital marketing leader to drive activation of digital engagement and MarTech across prospect, customer and advisor journeys. You will translate roadmap priorities into practical journeys, define communication flows, and develop content requirements while collaborating with Brand, IT and external partners.

The role includes shaping growth initiatives and ensuring scalable, data-driven activation.

Qualifications

Bachelor’s degree in marketing or related discipline with 8–10 years in digital/growth/performance marketing.
Experience interpreting performance data and optimizing campaigns.
Experience working with multiple stakeholders across teams.

Responsibilities

Lead digital engagement activation and MarTech across journeys.
Translate roadmap priorities into practical marketing journeys and content requirements.
Support growth initiatives including digital adoption and AI-enabled personalization.
Define marketing requirements for automation, tagging, measurement and engagement.
Establish test-and-learn frameworks to improve engagement and effectiveness.
Develop performance insights and recommendations across campaigns and channels.
Partner with Brand, Product, IT, Compliance and agencies to deliver priorities.
Build reusable playbooks, governance and reporting cadences for scalability.