Senior Digital Campaign Planner & Optimizer

astro; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Astro Malaysia is hiring a Digital Campaign Manager to own end-to-end execution of digital campaigns across Astro's ad network. You will ensure accurate setup, trafficking, tracking, and QA of assets while collaborating with Sales to meet advertiser goals.

The role requires 3–5 years of hands-on experience with GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads, plus strong analytics and project-management skills. Leadership duties include mentoring juniors and SLA enforcement.

Qualifications

• Degree or diploma in Advertising/Commerce/Communications or a relevant field.
• 3–5 years of experience in digital media campaign execution, trafficking, and optimization.
• Heads-on experience with GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads.
• Strong understanding of KPIs such as CTR, CPM, CPC, CPA, ROAS and viewability.
• Experience with tracking tools, UTMs and conversion pixels.
• Proficient in ad operations, troubleshooting, and working with verification tools.

Responsibilities

• Own end-to-end execution of digital campaigns across Astro's ad network.
• Ensure accurate trafficking, creative uploads, and tracking implementations.
• QA creative assets, third-party tags, tracking pixels, and placements.
• Collaborate with Sales and Campaign Planning Manager to align with advertiser goals.
• Monitor daily performance and optimize budgets, targeting, and bidding strategies.
• Generate weekly and post-campaign reports with insights and learnings.
• Lead Digital Campaign Executives and enforce SLA adherence; develop SOPs and training.

Skills

Analytical skills

Problem solving

Time management

Attention to detail

Project management

Education

Degree/Diploma in Advertising/Commerce/Communications or relevant field

Tools

Google Ad Manager (GAM)

DV360

The Trade Desk (TTD)

Xandr

Meta Ads

TikTok Ads

Job description

Astro Malaysia is hiring a Digital Campaign Manager to own end-to-end execution of digital campaigns across Astro's ad network. You will ensure accurate setup, trafficking, tracking, and QA of assets while collaborating with Sales to meet advertiser goals.

The role requires 3–5 years of hands-on experience with GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads, plus strong analytics and project-management skills. Leadership duties include mentoring juniors and SLA enforcement.