Digital Campaigns Lead — Strategy, Delivery & Optimization

astro

Kuala Lumpur

On-site

MYR 90,000 - 150,000

Full time

6 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Astro Malaysia is seeking a seasoned Campaign Manager to oversee its digital campaign portfolio, ensuring timely delivery and strong performance against KPIs. You will guide the implementation team, manage escalations, and collaborate with Sales, Ad Tech, Product and Engineering to drive outcomes and process improvements.

You will lead multi-platform campaigns, optimize spend, and champion automation to enhance efficiency and effectiveness across the portfolio.

Qualifications

Experience in leading digital campaigns across multiple channels.
Strong ability to influence stakeholders and senior leaders.
Proven track record of improving campaign delivery and outcomes.

Responsibilities

Oversee the overall campaign portfolio, ensuring campaigns are delivered on time and against objectives.
Provide governance to the campaign implementation team and manage escalations.
Strengthen delivery standards, improve efficiency, and groom a high-performing team.
Lead complex, multi-platform campaigns and act as senior escalation point for issues.
Monitor performance against KPIs and drive optimization strategies.
Ensure SOPs, QA standards and operational requirements are met.
Manage stakeholder expectations and build cross-functional relationships.
Champion automation and platform improvements for campaign setup and reporting.