Senior Digital Campaign Planner & Optimizer

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 89,280 - 156,240; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking an Executive, Campaign Planning & Implementation to own end-to-end digital campaigns across Astro's ad network, from setup to delivery and optimization. You will ensure accurate trafficking, creative uploads, tracking, and QA.

The role requires 1–2 years in digital media campaign execution, hands-on GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads, plus strong analytical and time-management skills to drive performance and ROAS.

Qualifications

• Degree or diploma in Advertising, Commerce, Communications, or related field.
• 1–2 years of experience in digital media campaign execution, trafficking, and optimization.
• Heads-on GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads experience.
• Strong KPI knowledge: CTR, CPM, CPC, CPA, ROAS, and viewability.
• Experience with tracking tools, UTM parameters, and conversion pixels.
• Detail-oriented with strong problem-solving and time management.

Responsibilities

• Own end-to-end campaign setup, trafficking, and execution.
• Monitor KPIs (CTR, CPM, CPC, CPA, ROAS, viewability) and adjust tactics.
• Collaborate with Sales and Campaign Planning Manager to align advertiser goals.
• Generate weekly performance reports and provide data-driven insights.

Skills

Analytical skills

Attention to detail

Time management

Project management

Communication

Education

Degree/Diploma in Advertising/Commerce/Communications

Tools

Google Ad Manager (GAM)

DV360

The Trade Desk (TTD)

Xandr

Meta Ads

TikTok Ads

UTM tracking

Job description

Astro Malaysia Holdings Berhad is seeking an Executive, Campaign Planning & Implementation to own end-to-end digital campaigns across Astro's ad network, from setup to delivery and optimization. You will ensure accurate trafficking, creative uploads, tracking, and QA.

The role requires 1–2 years in digital media campaign execution, hands-on GAM, DV360, TTD, Xandr, Meta Ads and TikTok Ads, plus strong analytical and time-management skills to drive performance and ROAS.