Senior Digital Campaign Planning & Execution Lead

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

Astro Malaysia Holdings Berhad in Kuala Lumpur is seeking a Senior Executive, Campaign Planning & Implementation to lead the end-to-end execution of digital campaigns across Astro's ad networks. You will QA assets, configure tracking, monitor KPIs, optimize budgets and bids, and collaborate with Sales and the Campaign Planning Manager to meet advertiser goals.

The role also involves mentoring Digital Campaign Executives and enforcing SLAs, while staying current with platform features from

Qualifications

• Bachelor or diploma in advertising, commerce or communications.
• 3–5 years of digital media campaign execution and optimization.
• Hands-on with GAM, DV360, TTD, Xandr, Meta, and TikTok Ads.

Responsibilities

• Own end-to-end execution of digital campaigns across Astro's ad networks.
• QA assets, third-party tags, tracking pixels and placements to prevent errors.
• Monitor daily performance and optimize budgets, targeting and bids.
• Collaborate with Sales and Campaign Planning Manager to meet advertiser goals.
• Lead and mentor Digital Campaign Executives and enforce SLAs.

Skills

Digital media campaigns

Campaign optimization

Data analysis

Troubleshooting

Team leadership

Education

Degree/Diploma in Advertising/Commerce/Communications

Tools

Google Ad Manager (GAM)

DV360

The Trade Desk (TTD)

Xandr

Meta Ads

TikTok Ads

Job description

Astro Malaysia Holdings Berhad in Kuala Lumpur is seeking a Senior Executive, Campaign Planning & Implementation to lead the end-to-end execution of digital campaigns across Astro's ad networks. You will QA assets, configure tracking, monitor KPIs, optimize budgets and bids, and collaborate with Sales and the Campaign Planning Manager to meet advertiser goals.

The role also involves mentoring Digital Campaign Executives and enforcing SLAs, while staying current with platform features from